Playful in WOOL

February 1, 2019

Welcome to see our new, extended junior collection that contains bright colours and playful patterns – all in WOOL. Why shouldn’t the most important ones wear the best material there is? Our junior line contains both sporty models as well as items influenced by our GY Collection (se separate post about this collection) Some people…

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Urban outdoor by Ivanhoe

Today when fashion is more and more influenced by outdoor, sustainability and moving from fast fashion to slow fashion we are proud to present our GY Collection. In 1946 when the company was founded the name was Gällstads Ylle, and focus was on knitted fashion for women. When entering the sports business in the 70’s…

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Colourful, functional, sustainable – welcome to see our latest collection at Ispo

WE LOVE WOOL and our collections are always built around this magnificent material. We offer garments made of pure wool, but we also incorporate new blends, treatments and modern knitting and weaving techniques always with a sustainable focus in mind. Fall/Winter 2019-20 Vibrant colours with a sporty touch or items with classic cuts in soft…

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Scandinavian Village ISPO 2019

DON’T MISS IN THE SCANDINAVIAN BAR

Book this in your calendar for ISPO 2019! See what’s going on in the Scandinavian Bar.

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Totally new brand identity

January 31, 2019

SKHOOP, the original insulated shirt company, launched a new branding concept in 2018. Its purpose was to define the brand in detail, depict the brand, and subsequently reveal the true soul of the brand and the values it represents. The initiative involved examining and re-examining everything from collections to imagery, tone, and communication.  New logotype,…

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ORIBI5 BUGRIP®: Leichter Winterlaufschuh für alle Terrains

Der Oribi5 BUGrip® betritt das Parkett als einer der leichtesten Winterlaufschuhe überhaupt. Der perfekte Schuh für Anfänger und erfahrene Läufer – denn der Oribi5 kann und liebt fast alle Terrains. Sowohl holprige Kiesstraßen als auch anspruchsvolle Trails abseits vielbetretener Pfade. Doch trotz leichtem Gewicht hat der Oribi5 einiges an Features für den Läuferfuß zu bieten:…

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NEWRUN BUGRIP® GTX: Wir haben unsere Meinung geändert – jetzt gibt es einen für die Straße!

Wir haben immer gesagt: Wir machen Schuhe für den Wald. Unsere Mission ist es, so viele Menschen wie möglich gesund und glücklich durch das Jahr zu begleiten. Deshalb haben wir auch noch einmal nachgedacht. Das Ergebnis: Mit dem NewRun BUGrip GTX ruft die frische Luft auch im Winter – und Laufbänder können ab jetzt weggepackt…

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GROVE BUGRIP® WOOLPOWER: Warum dieser Schuh anders ist – und warum er den ISPO Award 2019 gewonnen hat 

Warum dieser Schuh anders ist – und warum er den ISPO Award 2019 gewonnen hat:  Mit dem Grove BUGrip® Woolpower macht Icebug einen großen Schritt in Richtung Zukunft. Dieser Stiefel bringt das Thema Nachhaltigkeit und Langlebigkeit in einem Schuh zusammen. Mit der besten Traktion der Welt, erfüllt der smarte Grove alle Anforderungen, die man an…

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Klimaschutz – jetzt sofort! Icebug möchte erste`Klima positive´ Outdoor-Schuhmarke werden

Seit 2001 hilft Icebug den Menschen dabei, sich frei und sicher draußen zu bewegen. Was kommt als nächstes? Klima positiv bis 2020! Das heißt: Mit der aktiven Unterstützung von Maßnahmen, die CO2-Emissionen reduzieren, wird Icebug zukünftig einen noch stärkeren Beitrag zum Klimaschutz leisten. Und wird mit 10% Plus-Kompensation nicht mehr nur neutral sein – sondern Klima…

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ALFA launches innovative mountain boot

January 30, 2019

Alfas new mountain boots are developed in cooperation with professional mountaineersThe new mountain boot Juvass A/P/S GTX is developed with a mountaineers non-negotiable requirements for technical advanced and highly comfortable boots, and as a result aims to provide a better outdoor experience. Juvass A/P/S GTX is a vegan, low weight mountaineering boot with great traction…

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ABOUT SKHOOP

January 29, 2019

SKHOOP, The Original Skirt Company are from Åre, Sweden. The place where our first garment saw the light of the day 20 years ago, where we still live and work today. We’re the original insulated skirt makers. We were the first to make a forerunner of all other wind-breaking, cold-shielding, quilted, padded skirts. On an…

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Dale of Norway Collection 2019 – selected news

140th ANNIVERSARY To mark our 140th Anniversary, we have created two new designs: A beautiful women’s jacket and a handsome men’s sweater. These garments pay homage to the Norwegian knitting tradition we have been a part of for 140 years. The classic women’s jacket features the traditional Norwegian eight-petal rose, a long-time motif of ours. The…

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Change for a Circular Tomorrow: Meet the CircBags

Light My Fire of Sweden has been ambitiously phasing out non-biobased plastics wherever possible. In addition to making its entire product line 100% biobased, this year LMF will also set its sights on single-use packaging by exchanging the packaging of a number of products with secondary purpose bags, or CircBags. Aside from their reusability, CircBags…

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This World Needs RRReal Change: Reduce, Reuse, Recycle.

Plastic has become a smoking hot potato, and rightfully so! But plastic is not the problem in itself: the real issue is where it comes from – crude oil – and where it ends up – nature. Light My Fire of Sweden is happy to announce that it has both covered. Following two years of…

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GET READY USA, HERE WE COME!

January 28, 2019

  Swedish premium brand Light My Fire is excited to announce that their team will be settling into LMF’s new digs in Den- ver as of January 1, 2019. Why have they crossed the Atlantic? “Sales are taking off in North America,” explains Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. “An office…

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Get sustainable or die trying – Icebug to become the first climate positive outdoor footwear brand

January 24, 2019

Icebug has been empowering people to get outdoors since 2001. Next step: Climate positive 2020. – We’re willing to invest all of the profit into this change to become sustainable. After all, that’s a small price for doing all that we can to stay within a safe temperature for the planet, David Ekelund, CEO of…

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Want to see Icebug’s world? – Join us for one of our Icebug Xperiences

Our mission is to empower people to be outdoors all year around. Therefore we also invite people to join us when we do things. Like our many Xperiences! The Icebug Xperience Concept is expanding. 2019, we offer the following: GORE-TEX Winterrun: 5 and 10 K-races in Gothenburg, Stockholm, Oslo, Bergen, and Trondheim. Fast courses with…

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ICEBUG ORIBI5 BUGRIP®

Oribi5 BUGrip® weights in as one of the lightest winter running shoes to date. This is the perfect shoe for both beginners and more experienced runners who want a shoe that can handle the terrain as well as the gravel roads. Lightweight, fast but still comfortable and very versatile. Oribi5 delivers on any level of…

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We changed our mind – here’s one for the road.

We used to say that we only build shoes for the woods. But since our mission is to inspire as many people as possible to a happier life all year around, we had to think again. With NewRun BUGrip GTX, more treadmills than ever will be put away for good. Icebug wants to empower people…

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ICEBUG GROVE W BUGRIP® WOOLPOWER: Why this shoe is different – and why it won the ISPO award 2019

  With Grove W BUGrip® Woolpower, Icebug is taking a big step towards the future. This is a boot that takes both sustainability and durability to a new level. With the world’s best traction under your feet, all criteria for a really good winter boot are met. Natural elegance and sustainable consciousness have set the…

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VARG – die neue Kollektion auf der ISPO 2019

January 23, 2019

VARG zeigt die neue FALL / WINTER 19/20 Kollektion. Die besondern skandinavischen Trendfarben kommen bei unseren ICON- Produkten wie ÄLGÖN Down Hood super zur Geltung. Das bekannte Modell, der Sarek Long Downhood welcher schon 2018 den Scandinavian Outdoor Awards gewonnen hat, kommt mit neuen Features und Farben sowie für Damen als auch für Herren. Für 2019…

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Varg, watch our new items and our colorful collection at ISPO

Varg´s upcoming FW 19/20 collection is colorful and edgy. Best seller and award winning Sarek long down hood has new features and colors for both men and women. We will also introduce our new wool base layers with Varg pattern and beautiful new details. We have nominated our outdoor pant Mora as a strong participant…

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SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2019 Nr. 1

January 21, 2019

Production in west Sweden, fashion and outdoor colabs and skitouring the Scandinavian way, and much more.

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A BACKPACK SERIES FOR 360° FREEDOM, VISIBILITY, PROTECTION AND FLEXIBILITY

January 17, 2019

SS19: PRODUCT NEWS The Swedish outdoor brand SILVA have launched their 360° backpack series. The backpacks are based on the idea of providing the user with 360 degrees of visibility, protection and flexibility. They are designed for those with an everyday-active-lifestyle. The series has the perfect blend of city and outdoor, and comes in three…

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SILVA LAUNCHES POWERFUL ADRENALINE HEADLAMPS

FW19: PRODUCT NEWS The Swedish outdoor brand SILVA have launched an updated version of the most powerful headlamps in their range – the Exceed 3-series. The headlamps are developed for multi-athletes and are perfect for high-speed activities such as downhill skiing and biking.     “All Silva headlamps are designed to strike the right balance…

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SILVA LAUNCHES THE ULTIMATE HEADLAMP

FW19: PRODUCT NEWS The Swedish outdoor brand SILVA have launched updated versions of the iconic Trail Speed-series. The headlamps are the most lightweight yet powerful on the market. Developed for many different activities like cycling, running and skiing. Perfect headlamps when you want to take your activities to the next level.   “All Silva headlamps…

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Das neue Logo von Isbjörn steht für Kraft, Freude und Nachhaltigkeit

January 11, 2019

Entwurft Pressemitteilung, 10. Januar 2019     Die schwedische Marke ISBJÖRN OF SWEDEN stattet kleine und größerer Abenteurer mit nachhaltiger Mode aus. Die schwedische Outdoorbrand ist den Kinderschuhen mittlerweile entwachsen. Schließlich hat sich das Unternehmen seit seiner Gründung im Jahre 2005 stetig weiter entwickelt. Auf der ISPO (Stand A2-225) präsentiert das Unternehmen neben der neuen…

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Isbjörn of Sweden unveils new branding to empower and equip the adventurers of tomorrow

Press release, 10 January 2019     Isbjörn of Sweden unveils new branding to empower and equip the adventurers of tomorrow Premium outdoor children’s clothing and accessories manufacturer, Isbjörn of Sweden, is set to reveal a new brand image at the forthcoming ISPO Show in Munich, stand A2-225, in early February 2019. Symbolising both empowerment…

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Reima takes Nordic outdoor style to kids’ city wear

Reima is the top international brand focusing on kids’ performance wear only. In autumn 2019, the brand celebrates its 75 years of existence by bringing onto the market a collection free from harmful chemicals, with unique styles and designs inspired by outdoor life in Nordic nature. The clothes brand Reima has gradually evolved from a…

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Viking Hero GTX – Ultimate wintertime safety and warmth

January 10, 2019

Viking Outdoor Footwear has taken warmth, comfort and reflective safety to the next level with the new kids winter boot Hero GTX and has been awarded with the ISPO Award 2019 for its achievement. When the dark Nordic winter sets in, parents and kids typically have different priorities when it comes to children’s footwear. Parents…

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Viking Stillhet GTX – Comfortable trekking over any terrain

For AW19, Viking Outdoor Footwear has released Stillhet GTX, a new, highly supportive boot made for long hikes, heavy packs and wild places. When lifting up the backpack and heading off on a long trek through the forests, mountains or tundra, serious hikers require boots that can standup to any weather or terrain encountered, while…

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Viking Toby and Ted GTX – Adventuresome cold weather comfort for boys

Viking Outdoor Footwear is adding two new boots to its collection of warm, comfortable and stylish winter boots for boys – Toby GTX and Ted GTX. When it comes to style as well as comfort, energetic boys want to have the final say about what they wear on their feet. For AW19, Viking Outdoor Footwear…

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Reima bringt Outdoor-Stil für Kinder ins Stadtleben

December 21, 2018

Reima ist die international führende Kinderbekleidungsmarke mit Fokus auf Performance. Im Herbst 2019 feiert die Marke ihr 75-jähriges Bestehen und präsentiert anlässlich dieses Jubiläums eine Kollektion, die vollkommen ohne schädliche Chemikalien produziert wurde. Die einzigartigen Styles und Designs sind vom Outdoor-Leben in der nordischen Natur inspiriert.  Die finnische Bekleidungsmarke Reima hat sich Schritt für Schritt…

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