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SOG Fall Networking Days
2021-10-28
Last week the member brands of Scandinavian Outdoor Group could finally meet again. We gathered in Stockholm to get inspired, to network, to learn and to finally meet in person after many online meetings, in a totally off-line and analogue way. We also celebrated 20 years together as Scandinavian Outdoor Group! What a fantastic journey…
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Polyver makes major investments
2021-10-15
The Swedish boot company Polyver, which produce winter boots in Jämtland, Sweden, has made a revolutionary tranformation and invested in a new product line, a larger machine fleet and doubled its staff in 2021. They have also updated the logo and present a new website.
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New Secretary General of Scandinavian Outdoor Group
2021-09-22
It’s time for a new management of Scandinavian Outdoor Group. After seven years of driving the development of this very successful group of Nordic outdoor brands, Sara Wänseth will leave her position as Secretary General. With new energy and plenty of experience from the outdoor industry, David Nordblad will replace her and further strengthen SOG to the next level.
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Devold: Tradition keeps us strong
2021-09-02
Founded in 1853, few brands can claim a legacy like Devold of Norway’s of not simply enduring, but triumphing over storms of all sorts.
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Pinewood: 25 years of caring
2021-08-27
Timeless design. Clothes without harmful chemicals. Solar power. For 25 years Pinewood in Småland have become more and more sustainable. But the best is still to come.
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New & updated trousers from Fjällräven
2021-08-10
The perfect trousers are intuitive, they don’t chafe and they’re comfortable. It’s as simple as that. And Fjällräven knows its trekking trousers.
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Hilleberg the Tentmaker celebrates its 50th Anniversary
2021-07-16
2021 marks Hilleberg’s 50th year of making the highest quality tents for outdoor adventurers. Used on every continent and in all types of weather and terrain, Hilleberg tents are renowned for their strength, reliability, ease of use, and function-first construction.
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Wanted: Circular products
2021-07-15
How do we work with circular economy? How do we apply it to our products? To meet the demands of many members, SOG has launched a circular outdoor project together with the development company Peak 63.
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REIMA, KEEPING KIDS COOL
2021-07-13
FOR SUMMER 2021, the Finnish brand Reima continues its cooling clothes collection that helps kids feel fresh despite the summer heat.
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SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2021 No. 1
2021-06-29
Circular thinking, how do we prolong the life of outdoor products? How do we spare nature from the wear and tear when more people are heading out in the outdoors? And the Scandinavian Outdoor Group is celebrating 20 years 2021!
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