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Maria Frykman appointed Chairman of Scandinavian Outdoor Group
2022-05-13
Isbjörn of Sweden founder and CEO Maria Frykman has been appointed new chairman of SOG (Scandinavian Outdoor Group). Maria will take over from David Ekelund, CEO Icebug AB, who has held the position since 2013.
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Scandinavian Village at OutDoor by ISPO
2022-04-22
Welcome to the Scandinavian Village at OutDoor by ISPO 12-14 June 2022! Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO this summer! The show will be in the MOC Veranstaltungscenter in München and you will find the Scandinavian Village in hall 4. We will serve coffee and showcase…
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SOG Spring Networking Days 27-28 April
2022-04-21
We welcome all our members to SOG Spring Networking Days in collaboration with Sportbranschens Dag. 27-28 April at Bosön, Stockholm. >> DOWNLOAD THE AGENDA
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Devold of Norway’s innovative 3-tier Merino wool layering for ski tourers
2022-04-04
For AW22/23, Devold is launching a 3-tier ski touring layering system. The range includes the multiple award-winning base-layer Tuvegga Sport Air, featuring an innovative reversible design that can adapt to different intensity levels and changing outdoor temperatures just by turning it inside out.
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Haglöfs Restored is helping create a less wasteful world
2022-03-30
Haglöfs Restored is helping create a less wasteful world by giving used products a chance at a second lifetime of adventure.
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Do women get colder than men?
2022-03-18
Do women get colder than men? Most would probably say yes…. and more and more outdoor companies have begun producing specific “cold-weather products” for women.
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NEW OUTDOOR PRODUCTS FOR FALL/WINTER 22/23
2022-03-09
Here are six new outdoor products from Scandinavia to look out for next winter, fall/winter 22/23.
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Kupilka starts piloting a circular economy system
2022-03-08
The Finnish manufacturer of ecological dishware and survival gear, Kupilka, will move towards launching a circular economy system.
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IWA OUTDOOR CLASSICS 2022
2022-02-16
Welcome to the Scandinavian Village at IWA Outdoor Classics 2022!
Nuremberg, Germany 3-6 March
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Scandinavian Outdoor Award FW 22/23 WINNERS
2022-01-25
SCANDINAVIAN OUTDOOR AWARD to… ALFA SKO! The winners of Scandinavian Outdoor Award FW22/23 have now been selected! After dedicated outdoor testing and lively discussions, the international jury of outdoor journalists and outdoor gear specialists have agreed on the winners of the Scandinavian Outdoor Award for next year’s fall/winter season. Sustainability is a key concept and…
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