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Scandinavian Village at OUTDOOR trade show, Riva del Garda 17-19 May
2026-05-06
Welcome to visit us in the Scandinavian Village at OUTDOOR trade show in Riva del Garda! WHEN: 17-19 May 2026 WHERE: Scandinavian Village & Outdoor Network Lounge is in Hall C2 We’re hosting a shared Outdoor Network Lounge with exhibitors from Scandinavia, Italy, and France. A welcoming spot to enjoy coffee, light snacks, and good…
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SOG 25 years
2026-04-28
For 25 years, Scandinavian Outdoor Group (SOG) has brought brands together to strengthen their international presence and keep them at the forefront of the industry. As the group celebrates its 25th anniversary in 2026, the focus is shifting toward an even stronger commitment of collaboration, innovation, and shared growth.
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Brynje – new SOG member
2026-03-13
Warm welcome to our new member Brynje! Today, Brynje continues to equip elite military units, rescue professionals, and world‑leading expeditions who demand uncompromising warmth, precision, and reliability. www.brynje.no
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SOG Spring Networking Days 2026, Gothenburg
2025-12-18
15-16 April 2026 – SOG members will meet for SOG Spring Networking Days and 25-years celebration, just outside Gothenburg.
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SCANDINAVIAN OUTDOOR GROUP APPOINTS NEW CHAIR AND REFOCUSES ON ITS CORE MISSION
2025-11-06
Scandinavian Outdoor Group (SOG) is sharpening its focus on its core mission – supporting Nordic outdoor brands in growth and export – and Juha Latvala, CEO of Pomar, takes on the role of Chair of the Board.
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Scandinavian Village at ISPO Munich 2025
2025-10-27
Welcome to Scandinavian Village at ISPO Munich 2025, 30 Nov – 2 Dec! Join us in Hall A1, where premium Scandinavian outdoor brands are waiting to meet you!
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SOG Fall Networking Days, Stockholm
2025-07-01
8-9 October 2025 the SOG members will meet in Stockholm, for the SOG Fall Networking Days. We will listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.
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Scandinavian Outdoor Award WINNERS
2025-06-18
Silkeborg, Denmark 18 June 2025 SCANDINAVIAN OUTDOOR AWARD 20 years of Scandinavian Outdoor Award, celebrating two decades filled with fantastic products and innovation from Scandinavian outdoor brands! The winners of spring/summer 26 have been selected! A birchwood frame and tough materials makes the overall winner the perfect blend of durability, low weight, and carrying comfort….
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SOG CLIMATE COMMITMENT
2025-06-16
SCANDINAVIAN OUTDOOR BRANDS TAKE IMPORTANT STEPS TO REDUCE CLIMATE IMPACT The Scandinavian Outdoor Group (SOG) is strengthening its climate focus through the SOG Climate Commitment, encouraging member companies to publicly commit to climate impact reductions in line with the Paris Agreement. Several of the group’s leading outdoor brands have now made public commitments, confirming their…
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Glerups – new SOG member
2025-05-15
Warm welcome to our new member Glerups! The journey began with the heartfelt dedication of Danish mother Nanny Glerup, who handcrafted her first pair of slippers using the natural wool from her own beloved Gotland sheep. The overwhelmingly positive reception from family and friends prompted the transformation of Nanny’s hobby into a small-scale production, initially…
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