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AKI KUUSILEHTO IS THE NEW CEO OF HALTI
2020-09-02
Aki Kuusilehto has been appointed CEO of Halti starting from 10th August 2020. Kuusilehto (48) has a long and versatile experience in sporting goods business. Kuusilehto joined Halti from Patrol Oy Ab where he worked over 20 years leading the sales and marketing teams – and steering the company as CEO for the past 1,5…
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Bergans Sunglasses
2020-07-24
REBORN is a cooperation between Bergans of Norway and the Norwegian brand Kaibosh. The idea developed from an old Bergans advert from 1939, with four different models of sunglasses, branded Bergans. Read more at bergans.com (norwegian only..)
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SCANDINAVIAN OUTDOOR AWARD to… POLYGIENE
2020-07-02
Winner of the Scandinavian Outdoor Award for Sustainability last year, Polygiene Stays Fresh, now finds themselves in the middle of the fight against Covid-19 with their ViralOff® technology. A treatment to textiles that can be used for masks, or other similar items, that will reduce viruses up to 99% in less than two hours!
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Scandinavian Outdoor Award Spring/Summer 21
2020-06-22
We will test and award the best Scandinavian outdoor products for the coming year, as we always do, but this time will be a little different. Usually the jury meet in Kleinwalsertal, Austria, just before OutDoor by ISPO, and we present the winners at the trade-show. This time, due to Corona, the jury members…
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New SOG member
2020-05-05
CAKE is a Swedish electric bike company born out of a passion for gravity sports, and on a mission to develop high-quality, sustainable performance products. CAKE realizes that the development of electric drivetrains will bring positive change to the future of motorbikes and that the customers appreciate this too.
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2 New SOG Members
2020-03-03
Warm welcome to new SOG members ZlideOn and Muurikka! We are now a strong group of 75 brands within SOG! ZlideOn Zlideon is a globally patented product that enables customers to save lives on their broken zippers. With a patented clip-on solution, the old zipper is easy to replace, and the life of the damaged…
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Scandinavian Outdoor Award Fall/Winter 20/21
2020-01-26
After 48 hours of dedicated outdoor testing and lively discussions in Vorarlberg, Austria, the international jury of outdoor journalists and retailers have come up with the winners of Scandinavian Outdoor Award for next year’s fall/winter season. The jury was very impressed by a merino overall with clever patterning and attention to every detail from the…
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Happenings in the Scandinavian Village at ISPO Munich 2020
2020-01-22
Welcome to the Scandinavian Village at ISPO Munich 2020, 26-29 January! In the Scandinavian Village this year you will find 33 premium outdoor brands from Scandinavia, three technology brand members and two of our partners. Don’t miss out! Here’s what’s going on in the Scandinavian Village. CHECK OUT UPCOMING PRODUCTS AND NEWS FROM…
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SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2020 No. 1
2020-01-22
Learn why Scandinavians go swimming in ice cold water, check out 8 fresh upcoming Nordic outdoor products. And why is rough weather such good promotion?
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4 New SOG Members
2019-10-09
We warmly welcome four new members into the SOG family. LedX, UphillSport, Svala of Finland and Helle…
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