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Light My Fire of Sweden will service the german market from 1st of March 2017
2017-02-04
Light My Fire of Sweden will service the german market from 1st of March 2017 After 3 years of successful co-operation with Optamit GmbH on the germany market, Light My Fire of Sweden will take over distribution from 1st of March 2017. This is a strategic decision where Light My Fire of Sweden wants to…
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Iconic Swedish brand Primus celebrates 125 years
2017-02-02
Back in 1892 F.W. Lindqvist and J.V. Svenson created the world’s first soot-free kerosene stove in their small blacksmith workshop in central Stockholm and aptly called it Primus (meaning first). Rapidly the name became synonymous with reliable stoves and Primus stoves became the primary choice for those heading off on first ascents and demanding expeditions,…
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Primus PrimeTech Stove Set – Winner of the Ispo Award 2017
2017-02-02
45 judges from 13 countries and tow continents travelled to Munich to see, test discuss and select out of the huge amount of applications the winners for 2017. The PrimeTech Stove Set of Primus convinced the judges due to it´s overall concept and it´s ultimate efficiency and won the highly appreciated ISPO Award ”Winner 2017“in…
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Sätila of Sweden – innovation and creativity
2017-02-02
“Slow Fashion Evolution” is a good way to describe Sätila of Sweden’s approach to the company’s offer within its Lifestyle product segment. This segment embodies all of the knowledge and experience Sätila has built up since 1896. High quality, durability and environmental responsibility are combined with timeless design and innovative solutions. For the 2017/2018 season,…
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Sätila Outdoor – living an active life
2017-02-02
Outdoor is Sätila of Sweden’s product segment that offers hats and beanies for those who love spending time outdoors. The collection includes everything from warm, lined hats for cold activities in the mountains or at sea to thin beanies with optimal breathability for high-pulse activities or activities in slightly warmer climates. Sätila of Sweden has…
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Sätila Vision – Beanies to be seen in
2017-02-02
Sätila Vision – Beanies to be seen in – is Sätila of Sweden’s collection of technical beanies for outdoor activities. The beanies offer optimal breathability, excellent warmth and unbeatable visibility in a number of different combinations. This year’s collection consists of now classic, award-winning styles which have been supplemented with new, innovative products. Sätila of…
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Sätila – an energetic 120-year-old moving forward
2017-02-02
As Sätila of Sweden enters 2017, it can look back on a 120-year history that was celebrated with a unique trail running race, Sätila Trail. The company has also begun to take greater strides in the past year and introduced more initiatives to further strengthen its position. Sätila of Sweden, which was founded in 1896,…
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Icebug scores new record for traction on ice
2017-02-01
Looking for the safest way to get through winter without slipping? Look no further. Icebug scores the highest result ever at the WinterLab at University Health Network in Toronto. Lately, several brands in the shoe business have started to claim they have the best traction for icy conditions. Here at Icebug, we know from really…
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The world’s lightest winter running GORE-TEX® shoe
2017-01-31
Orbit BUGrip GTX is a shoe designed for the city but built for the forest. It combines lightness with technical brilliance in an outstanding way. With its bluesign® upper it also declares Icebugs vision of a sustainable future. To talk about Icebug, is to talk about innovation. The technology BUGrip is number one when it…
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Icebug Xperience – Welcome to something new
2017-01-31
Icebug Xperience is a unique event where you explore 74 kilometers of the Swedish coastal landscape during three days. It will once again set a new record in numbers of runners and walkers. But it’s the high international participation that is the most magical thing about it. The whole purpose of Icebug Xperience is to…
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