Light My Fire of Sweden will service the german market from 1st of March 2017

Light My Fire of Sweden will service the german market from 1st of March 2017 After 3 years of successful co-operation with Optamit GmbH on the germany market, Light My Fire of Sweden will take over distribution from 1st of March 2017.

This is a strategic decision where Light My Fire of Sweden wants to come closer to the stores and end consumers, to assure a deeper understanding of their needs and demands. It opens up for a more direct dialogue and the opportunity to customize our service.

”Germany is very important for us and after Scandinavia the largest market in Europe. It feels like a natural step to be closer to this market and continue our high engagement strategy, which was implemented in Sweden and Norway 2016”, says Calill Odqvist Jagusch, CEO Light My Fire of Sweden.

For more information contact:
Light My Fire of Sweden

Ulrika Karlsson, International Area FireSales Manager ulrika.karlsson@lightmyfire.com +46 766 39 5161

For german speaking person:
Sofia Wigerup, COO +46 766 36 47 20

About Light my fire

Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals – Light My Fire’s innovative products have been taken to heart by both backyard adventurers and backwoods survivalists all across the world.

Västkustvägen 7
211 24 Malmö
Sweden