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Women feel the cold more than men
2016-01-22
Medical reports show: Women feel the cold more than men A long-held belief has finally been proven: biologically speaking, women feel colder both more easily and more often than men. This is because the temperature of their epidermis drops more quickly than a man’s, while at the same time their insulating subcutaneous fat (women generally…
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Re-engineering the outdoor industry with RÖJK
2016-01-21
Ever since the beginning of our brand, we never wanted to do what everyone else is already doing. Partly because it’s no fun at all, but also because we felt we can neither truly contribute to the outdoor industry nor develop our own potential that way. This has helped greatly in establishing our brand, as developing our own fabrics…
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Haglöfs press information FW16
2016-01-20
For Fall 2016, Haglöfs’ selection will cover all types of winter activities and environments, from thin, protective products for adrenaline-pumping activities in mild climates to thick, warm garments that can withstand extreme cold. Haglöfs’ brand new Touring collection, which consists of minimalistic, extremely light and highly breathable products, is an example of the former. Inspiration…
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Viking’s Active Outdoor Series – Updated styles for exploring nature and staying highly visible
2016-01-14
Viking Footwear has updated its Active Outdoor collection for AW16 with improved performance in challenging conditions and 360-degree visibility in the dark. Fall and winter in Norway provide plenty of opportunities for being active outdoors, however, the days are short and the weather can be harsh. Viking’s AW 16 Active Outdoor collection has been…
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Viking Ascent II Spikes – a winter hiking boot with unparalleled grip
2016-01-14
Viking Footwear is introducing the Viking Ascent II Spikes, a lightweight winter hiking boot equipped with warm insulation and a studded sole for maximum grip on snow and ice. Icy trails and city streets are no match for Viking’s new Ascent II Spikes boot. New for AW 16, the boot delivers a warm, insulated…
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ECCO Autumn/Winter 2016 Media kit
2016-01-13
READY FOR ANY ADVENTURE IN AUTUMN/WINTER 2016 Exploration is at the core of every successful day. It’s only the path to discovery that changes with each adventure we pursue. That’s the vision with which ECCO Sport approached its Autumn/Winter 2016 collection of hiking, multisport, trail running and walking models. Ideal for an active, outdoor life, these versatile…
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Welcome Light My Fire OF SWEDEN
2015-11-30
Light My Fire is going back to its roots to clarify why the company ticks, how it works and what it actually delivers. The addition of a “of Sweden” to the logo is a subtle yet important sign of what to expect from the future. The new Light My Fire of Sweden name defines and…
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Classic plastic fantastic metallic: New colors 2016
2015-11-30
Inspired by the qualities of metals, Light My Fire’s classics and highly successful stories LunchKit™ and Spork get an edgy palette 2016. Light My Fire is happy to introduce select metallics – Pink Metal, Pirate Gold, Petroleum and Silver – into its range. ”Metals are strong, rough and ready. As colors they are also high…
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New product from Light My Fire of Sweden: Add-A-Twist
2015-11-30
The waterproof, shockproof organizer that easily slips into backpacks Light My Fire introduces a new versatile and strong packing concept specifically designed for backpacks on big and small adventures. Add-a-Twist is the ultimate backpack organizer. Strong, tough and versatile for most demanding outdoor activities. Perfect for everything that needs to be kept dry, safe and…
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Light My Fire Stories
2015-11-27
It started with a stick. In Light My Fire Stories you can read about our history and other stories, from the very beginning up till now… Download Light My Fire Stories in ENG Download Light My Fire Stories in DE
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