Haglöfs press information FW16

For Fall 2016, Haglöfs’ selection will cover all types of winter activities and environments, from thin, protective products for adrenaline-pumping activities in mild climates to thick, warm garments that can withstand extreme cold.

Haglöfs’ brand new Touring collection, which consists of minimalistic, extremely light and highly breathable products, is an example of the former. Inspiration for the collection was taken from the Alps and the trends that are growing in popularity there.

At the other end of the scale we find MOJO JACKET, which is hands-down Haglöfs’ warmest jacket. No compromises were made during its development, and it is perfect for really cold days in the mountains, at base camp or on an expedition. MOJO is also a bluesign® product. It is made with bluesign®-approved fabrics and insulated with bluesign®-approved down that has been treated with an entirely fluorocarbon-free impregnation.

Haglöfs’ goal to be the global outdoor leader in sustainability is also clearly evident in this year’s collection, where fluorocarbon-free impregnation and traceable down can be found in a large percentage of the products. For Fall 2016, Haglöfs will also introduce its first bluesign®-approved shell jacket in 3-layer Gore-Tex®. SELJA JACKET is one of the highlights of Haglöfs’ Outdoor Lifestyle concept, 19FOURTEEN.

Haglöfs’ Ski collection is one example of another dimension of sustainability. Thanks to its innovative material, smart solutions and updated color scheme, this year’s collection has been developed for a wider area of use – the only limit is your imagination. New COULOIR JACKET is an example of this new approach. It was originally designed for freeskiing, but it is just as perfect for downhill skiing, in the mountains or in the forest. You could say that Haglöfs has returned home to what was once the key concept of the company’s design and product development: versatility and boundlessness.

Returning home is also a good expression for the introduction of the new SPITZ JACKET – the legendary Mountaineering jacket that has served as a model for many successors over the past ten years. New SPITZ keeps the best features from the original model but has been reinvented with today’s modern materials and construction solutions. The new SPITZ is based on an old classic and has every possibility for becoming a new, modern classic.

Last but not least, it is worth mentioning the improvement that Haglöfs has made to its synthetic insulation, QuadFusion™ Mimic, which now more than ever is a true alternative to down. Thanks to the insulation’s ability to maintain its performance when damp as well as when the insulation has been comprised, the channels can be both larger and longer than the standard on the market. This improves the garment’s ability to keep you warm. The garment would also need fewer seams, which decreases the risk for cold spots and leakage. ESSENS MIMIC is the name of Haglöfs’ jacket that has been insulated with what Haglöfs calls synthetic down.

Download the press information on the links below:

Press information FW16 v.2 Pressinformation FW15 v2 svenska Presse informationen FW16 German Press information FW16 v.2 French

Text and associated images can also be downloaded at www.haglofs.com/press

For more information, please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 40 014

About Haglöfs

In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From Haglöfs’ Swedish heritage, with a commitment to sustainability and innovation, Haglöfs continues to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding.

Henry Bergstens Väg 3
176 69 Järfälla