SCANDINAVIAN OUTDOOR GROUP APPOINTS NEW CHAIR AND REFOCUSES ON ITS CORE MISSION

November 6, 2025

Scandinavian Outdoor Group (SOG) is sharpening its focus on its core mission – supporting Nordic outdoor brands in growth and export – and Juha Latvala, CEO of Pomar, takes on the role of Chair of the Board.

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Scandinavian Village at ISPO Munich 2025

October 27, 2025

Welcome to Scandinavian Village at ISPO Munich 2025, 30 Nov – 2 Dec! Join us in Hall A1, where premium Scandinavian outdoor brands are waiting to meet you!

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SOG Fall Networking Days, Stockholm

July 1, 2025

8-9 October 2025 the SOG members will meet in Stockholm, for the SOG Fall Networking Days. We will listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

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Glerups – new SOG member

May 15, 2025

Warm welcome to our new member Glerups! The journey began with the heartfelt dedication of Danish mother Nanny Glerup, who handcrafted her first pair of slippers using the natural wool from her own beloved Gotland sheep. The overwhelmingly positive reception from family and friends prompted the transformation of Nanny’s hobby into a small-scale production, initially…

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SOG Spring Networking Days, Stockholm

January 23, 2025

9-10 April 2025 the SOG members will meet in Stockholm, for the SOG Spring Networking Days. We will listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

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Scandinavian Village at ISPO Munich 2024

October 22, 2024

Welcome to Scandinavian Village at ISPO Munich 2024, 3-5 December! Join us in Hall A1, where premium Scandinavian outdoor brands are waiting to meet you!

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Fall Networking Days, Copenhagen

June 19, 2024

9-10 October the SOG members will meet in Copenhagen, for the SOG Fall Networking Days. Listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

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Scandinavian Village at Outdoor by ISPO Munich 2024

April 23, 2024

Welcome to Scandinavian Village at ISPO Munich June 03 – 05, 2024!

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SOG Spring Networking Days, Östersund

March 13, 2024

17-18 April the SOG members will meet for the SOG Spring Networking Days. Listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

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FabPatch – new SOG member

March 1, 2024

We welcome a new member to the Scandinavian Outdoor Group!

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Scandinavian Village at ISPO Munich 2023

October 13, 2023

Welcome to Scandinavian Village at ISPO Munich 2023, 28-30 November! 30 Scandinavian outdoor brands will wait for you in hall A2!

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MINI A TURE – new SOG member

October 4, 2023

We welcome a new member to the Scandinavian Outdoor Group!

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SOG Fall Networking Days, Oslo

August 30, 2023

11-12 October the SOG members will meet for the SOG Fall Networking Days. Listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

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Scandinavian Outdoor Award Spring/Summer 24

June 4, 2023

Scandinavian Outdoor Award won by 300 gram technical masterpiece from Nordisk! Highly technical performance among other advantages, made the jury decide to give Scandinavian Outdoor Award to the down jacket Lodur from Nordisk. The winners have now been selected! After dedicated outdoor testing and lively discussions in North Karelia, Finland, the international jury of outdoor…

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Scandinavian Village at OutDoor by ISPO 2023

February 27, 2023

Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO 4-6 June 2023! The show will be in the MOC – Event Center in München and you will find the Scandinavian Village in hall 4.

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New SOG members

December 22, 2022

We welcome two new members to the Scandinavian Outdoor Group! MOONVALLEY Founded in 2018, Moonvalley is a sports nutrition brand with its roots in Måndalen, Norway. The brand produces organic, plant based and nutritionally balanced products with extraordinary delicious flavours – and a proud community of fans all over the world. Moonvalley was founded by…

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Outdoor Academy of Scandinavia, Jämtland

December 6, 2022

The Outdoor Academy of Scandinavia are days filled with genuine and tough product testing, trekking, product discussions, navigation exercises, outdoor cooking, tent nights and river crossing. The guides are staff from the hosting brands and they teach the participants about the products as well as how to navigate in the mountains. In September we invited…

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Moomin Kupilka collection expands with 15 new cups and bowls

November 23, 2022

The autumn winds have brought a new setting of Moomin products to Kupilka’s selection. The lovely Moomin characters embellish new colours and products, and there are now a total of 28 Moomin products to choose from. As with Kupilka’s original Moomin range, the new products also feature familiar characters from the Moominvalley, such as Moomintroll,…

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Trophy Icefighter Warm – Insulated PU boot for winter activity in sub-zero temperatures

November 18, 2022

Designed with ice fishing, snowmobiling and any other activity in deep snow and frigid temperatures in mind, Viking Outdoor Footwear announces the latest addition to its Trophy family of rugged PU and rubber boots, Trophy Icefighter Warm. While simple in design, Trophy IceFighter Warm has its priorities in order in terms of protecting feet from…

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Scandinavian Village at ISPO Munich 2022

October 6, 2022

Welcome to do business and hang out in the Scandinavian Village, hall A2 at ISPO Munich 2022! We will serve coffee, snacks and beer and showcase the Scandinavian news, surrounded by the friendly Scandinavian atmosphere.

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New SOG Members

August 2, 2022

We welcome two new members to Scandinavian Outdoor Group!
Recco, a technology brand from Sweden and Non-Stop Dogwear, a Norwegian brands that provide dogs and their owners with clothes for their adventures.

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WINNERS Scandinavian Outdoor Award SS 23

June 17, 2022

The Overall Winner of Scandinavian Outdoor Award spring/summer 23 is Norrøna with the Senja Econyl 7L Pack, a light trailrunning pack of 7 liters, with all the features you can wish for.

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SOG makes 1.5°C climate commitment a membership criterion

May 18, 2022

17 May 2022 There is no time to waste. The Scandinavian Outdoor Group (SOG) includes climate action in business ethics, requesting that all members make climate commitments in line with maximum 1.5°C global warming targets during 2022. The latest IPCC report makes it painfully clear: the world needs to halve greenhouse gas emissions in just…

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Maria Frykman appointed Chairman of Scandinavian Outdoor Group

May 13, 2022

Isbjörn of Sweden founder and CEO Maria Frykman has been appointed new chairman of SOG (Scandinavian Outdoor Group). Maria will take over from David Ekelund, CEO Icebug AB, who has held the position since 2013.

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Scandinavian Village at OutDoor by ISPO

April 22, 2022

Welcome to the Scandinavian Village at OutDoor by ISPO 12-14 June 2022! Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO this summer! The show will be in the MOC Veranstaltungscenter in München and you will find the Scandinavian Village in hall 4. We will serve coffee and showcase…

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IWA OUTDOOR CLASSICS 2022

February 16, 2022

Welcome to the Scandinavian Village at IWA Outdoor Classics 2022!

Nuremberg, Germany 3-6 March

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Scandinavian Outdoor Award FW 22/23 WINNERS

January 25, 2022

SCANDINAVIAN OUTDOOR AWARD to… ALFA SKO! The winners of Scandinavian Outdoor Award FW22/23 have now been selected! After dedicated outdoor testing and lively discussions, the international jury of outdoor journalists and outdoor gear specialists have agreed on the winners of the Scandinavian Outdoor Award for next year’s fall/winter season. Sustainability is a key concept and…

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Scandinavian Outdoor Award Nominees FW22/23

January 19, 2022

It’s time for the Scandinavian Outdoor Award Fall/Winter 22/23! We award the best Scandinavian outdoor products that will be available next winter season. Our jury has started testing the products, and this time they are spread-out all-over Europe, evaluating gear in different locations, then they meet up online to discuss. They determine the best products…

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2 NEW SOG MEMBERS

December 3, 2021

We would like to welcome two new member brands from Finland to Scandinavian Outdoor Group, welcome Pomar and NordShield!

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SOG Celebrates 20 years

November 16, 2021

…with focus on the next 20! Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands. After 20 years on the successful path of strengthening ”Scandinavian Outdoor”, 67 premium…

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New Secretary General of Scandinavian Outdoor Group

September 22, 2021

It’s time for a new management of Scandinavian Outdoor Group. After seven years of driving the development of this very successful group of Nordic outdoor brands, Sara Wänseth will leave her position as Secretary General. With new energy and plenty of experience from the outdoor industry, David Nordblad will replace her and further strengthen SOG to the next level.

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Wanted: Circular products

July 15, 2021

How do we work with circular economy? How do we apply it to our products? To meet the demands of many members, SOG has launched a circular outdoor project together with the development company Peak 63.

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