SOG NEWS « Press Room PRESS RELEASES AND NEWS FROM SCANDINAVIAN OUTDOOR GROUP Here you can find news from Scandinavian Outdoor Group. Download images from our image bank.
SOG Spring Networking Days, Stockholm January 23, 2025 9-10 April 2025 the SOG members will meet in Stockholm, for the SOG Spring Networking Days. We will listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge. Read more »
Scandinavian Village at ISPO Munich 2024 October 22, 2024 Welcome to Scandinavian Village at ISPO Munich 2024, 3-5 December! Join us in Hall A1, where premium Scandinavian outdoor brands are waiting to meet you! Read more »
Fall Networking Days, Copenhagen June 19, 2024 9-10 October the SOG members will meet in Copenhagen, for the SOG Fall Networking Days. Listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge. Read more »
Scandinavian Village at Outdoor by ISPO Munich 2024 April 23, 2024 Welcome to Scandinavian Village at ISPO Munich June 03 – 05, 2024! Read more »
SOG Spring Networking Days, Östersund March 13, 2024 17-18 April the SOG members will meet for the SOG Spring Networking Days. Listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge. Read more »
FabPatch – new SOG member March 1, 2024 We welcome a new member to the Scandinavian Outdoor Group! Read more »
Scandinavian Village at ISPO Munich 2023 October 13, 2023 Welcome to Scandinavian Village at ISPO Munich 2023, 28-30 November! 30 Scandinavian outdoor brands will wait for you in hall A2! Read more »
MINI A TURE – new SOG member October 4, 2023 We welcome a new member to the Scandinavian Outdoor Group! Read more »
SOG Fall Networking Days, Oslo August 30, 2023 11-12 October the SOG members will meet for the SOG Fall Networking Days. Listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge. Read more »
Scandinavian Outdoor Award Spring/Summer 24 June 4, 2023 Scandinavian Outdoor Award won by 300 gram technical masterpiece from Nordisk! Highly technical performance among other advantages, made the jury decide to give Scandinavian Outdoor Award to the down jacket Lodur from Nordisk. The winners have now been selected! After dedicated outdoor testing and lively discussions in North Karelia, Finland, the international jury of outdoor… Read more »
Scandinavian Village at OutDoor by ISPO 2023 February 27, 2023 Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO 4-6 June 2023! The show will be in the MOC – Event Center in München and you will find the Scandinavian Village in hall 4. Read more »
New SOG members December 22, 2022 We welcome two new members to the Scandinavian Outdoor Group! MOONVALLEY Founded in 2018, Moonvalley is a sports nutrition brand with its roots in Måndalen, Norway. The brand produces organic, plant based and nutritionally balanced products with extraordinary delicious flavours – and a proud community of fans all over the world. Moonvalley was founded by… Read more »
Outdoor Academy of Scandinavia, Jämtland December 6, 2022 The Outdoor Academy of Scandinavia are days filled with genuine and tough product testing, trekking, product discussions, navigation exercises, outdoor cooking, tent nights and river crossing. The guides are staff from the hosting brands and they teach the participants about the products as well as how to navigate in the mountains. In September we invited… Read more »
Moomin Kupilka collection expands with 15 new cups and bowls November 23, 2022 The autumn winds have brought a new setting of Moomin products to Kupilka’s selection. The lovely Moomin characters embellish new colours and products, and there are now a total of 28 Moomin products to choose from. As with Kupilka’s original Moomin range, the new products also feature familiar characters from the Moominvalley, such as Moomintroll,… Read more »
Trophy Icefighter Warm – Insulated PU boot for winter activity in sub-zero temperatures November 18, 2022 Designed with ice fishing, snowmobiling and any other activity in deep snow and frigid temperatures in mind, Viking Outdoor Footwear announces the latest addition to its Trophy family of rugged PU and rubber boots, Trophy Icefighter Warm. While simple in design, Trophy IceFighter Warm has its priorities in order in terms of protecting feet from… Read more »
Scandinavian Village at ISPO Munich 2022 October 6, 2022 Welcome to do business and hang out in the Scandinavian Village, hall A2 at ISPO Munich 2022! We will serve coffee, snacks and beer and showcase the Scandinavian news, surrounded by the friendly Scandinavian atmosphere. Read more »
New SOG Members August 2, 2022 We welcome two new members to Scandinavian Outdoor Group! Recco, a technology brand from Sweden and Non-Stop Dogwear, a Norwegian brands that provide dogs and their owners with clothes for their adventures. Read more »
WINNERS Scandinavian Outdoor Award SS 23 June 17, 2022 The Overall Winner of Scandinavian Outdoor Award spring/summer 23 is Norrøna with the Senja Econyl 7L Pack, a light trailrunning pack of 7 liters, with all the features you can wish for. Read more »
SOG makes 1.5°C climate commitment a membership criterion May 18, 2022 17 May 2022 There is no time to waste. The Scandinavian Outdoor Group (SOG) includes climate action in business ethics, requesting that all members make climate commitments in line with maximum 1.5°C global warming targets during 2022. The latest IPCC report makes it painfully clear: the world needs to halve greenhouse gas emissions in just… Read more »
Maria Frykman appointed Chairman of Scandinavian Outdoor Group May 13, 2022 Isbjörn of Sweden founder and CEO Maria Frykman has been appointed new chairman of SOG (Scandinavian Outdoor Group). Maria will take over from David Ekelund, CEO Icebug AB, who has held the position since 2013. Read more »
Scandinavian Village at OutDoor by ISPO April 22, 2022 Welcome to the Scandinavian Village at OutDoor by ISPO 12-14 June 2022! Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO this summer! The show will be in the MOC Veranstaltungscenter in München and you will find the Scandinavian Village in hall 4. We will serve coffee and showcase… Read more »
IWA OUTDOOR CLASSICS 2022 February 16, 2022 Welcome to the Scandinavian Village at IWA Outdoor Classics 2022! Nuremberg, Germany 3-6 March Read more »
Scandinavian Outdoor Award FW 22/23 WINNERS January 25, 2022 SCANDINAVIAN OUTDOOR AWARD to… ALFA SKO! The winners of Scandinavian Outdoor Award FW22/23 have now been selected! After dedicated outdoor testing and lively discussions, the international jury of outdoor journalists and outdoor gear specialists have agreed on the winners of the Scandinavian Outdoor Award for next year’s fall/winter season. Sustainability is a key concept and… Read more »
Scandinavian Outdoor Award Nominees FW22/23 January 19, 2022 It’s time for the Scandinavian Outdoor Award Fall/Winter 22/23! We award the best Scandinavian outdoor products that will be available next winter season. Our jury has started testing the products, and this time they are spread-out all-over Europe, evaluating gear in different locations, then they meet up online to discuss. They determine the best products… Read more »
2 NEW SOG MEMBERS December 3, 2021 We would like to welcome two new member brands from Finland to Scandinavian Outdoor Group, welcome Pomar and NordShield! Read more »
SOG Celebrates 20 years November 16, 2021 …with focus on the next 20! Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands. After 20 years on the successful path of strengthening ”Scandinavian Outdoor”, 67 premium… Read more »
New Secretary General of Scandinavian Outdoor Group September 22, 2021 It’s time for a new management of Scandinavian Outdoor Group. After seven years of driving the development of this very successful group of Nordic outdoor brands, Sara Wänseth will leave her position as Secretary General. With new energy and plenty of experience from the outdoor industry, David Nordblad will replace her and further strengthen SOG to the next level. Read more »
Wanted: Circular products July 15, 2021 How do we work with circular economy? How do we apply it to our products? To meet the demands of many members, SOG has launched a circular outdoor project together with the development company Peak 63. Read more »