Welcome to SOG Spring Networking Days in April!
Where: Downtown Camper by Scandic, Stockholm
Cancellation terms: Registrations cancelled before 12 March will receive 50% refund
This event is open to everyone employed by a company that is either a member or a partner of Scandinavian Outdoor Group.
SPEAKERS
HOW DO YOU MEASURE DURABILITY of FUNCTION?
Dr Judith Waller, Sports Tech Research Centre
& Marie Måwe, Gore Fabrics
Long-lasting products is key to a more sustainable industry. But how do you measure how many (more) adventures a functional jacket is going to last for? Mid Sweden University will present the first results from their visual and functional inspections of worn out jackets – the first steps in finding a common industry method to measure durability of waterproof jackets. Why do shell jackets fail and are there cues?
HOW TO HARNESS THE MAGIC OF AI
Arash Gilan
Arash Gilan is not only a prominent business leader but also a thought leader. He highlights the latest trends and challenges in technology and business, often linking them to his deep interest in philosophy. In a time when many feel overwhelmed by rapid technological advancements, Arash offers unique insights on how to embrace change and lead successfully in an AI-driven era.
THE ART OF STRATEGIC PARTNERSHIPS & COLLABORATIONS
Ana Kristiansson, Portia & Desinder
Business growth comes from powerful partnerships and seamless teamwork.
Explore how collaboration between brands, suppliers, and retailers can drive sales, strengthen brand equity, and open new markets. Learn how to identify, create, and sustain high-impact partnerships, with case studies of brands that got it right.
Internally, misaligned teams and supplier delays slow down success. This session will also cover how CEOs and brand leaders can streamline operations, improve communication, and eliminate inefficiencies. This keynote will leave you with a clear plan for stronger partnerships and smarter workflows.
WORKSHOP: THE DATA-DRIVEN PLAYBOOK FOR SELL-OUT COLLECTIONS
Ana Kristiansson
Brands lose $500 billion annually to overproduction, with unsold stock piling up or being incinerated. Meanwhile, data-driven brands are creating collections that sell out fast, minimizing waste and maximizing profit. How can you do the same?
In this hands-on workshop, you’ll learn how to use data, consumer feedback, and predictive analytics to plan collections with precision—reducing overproduction, optimizing inventory, and ensuring every piece resonates with your audience.
WORLD ECONOMY OUTLOOK
Bashar Mustafa, Business Sweden
Gain valuable insights to stay ahead in an ever-evolving business landscape!
Bashar Mustafa, advisor at Business Sweden, provides insight into the global economy and highlights specific investment opportunities for companies in the outdoor and consumer sectors.
HOW TO DO BUSINESS WITH NATO
Niklas Grybe, Business Sweden
Niklas Grybe, advisor at Business Sweden, shares his experiences and provides practical tips on what it takes to succeed. Learn about regulations, opportunities, and strategies to navigate this unique business environment.
INSPIRATION: GIVE NEW LIFE TO OLD GEAR
Alexandra Nilsson, Lundhags
Lundhags believes in giving gear a second life rather than discarding it. When they receive a claim, their first approach is always to repair the item. If that’s not possible, they repurpose the materials for other repairs or transform them into something entirely new.
To further their mission, they have started hosting events where people can join in upcycling “trash” into functional and creative pieces. So far, they’ve crafted frame bags for bikes, cozy slippers for chilly days, and stylish handbags.
