The Outdoor Academy of Scandinavia are days filled with genuine and tough product testing, trekking, product discussions, navigation exercises, outdoor cooking, tent nights and river crossing. The guides are staff from the hosting brands and they teach the participants about the products as well as how to navigate in the mountains.
In September we invited 70 employees from some of the most important retailers in Europe (Bever, Friluftsland, Sport Schuster, Transa, Globetrotter, Scandinavian Outdoor, Friluftsland, OutdoorXL, Spejder Sport).
We had excellent testing weather and our guests got to experience the very typical weather for a fall day in Jämtland, Sweden – four seasons in one day!
Hosting brands were Alfa Sko AS, Haglöfs, Nordisk Company, Woolpower AB, Trangia AB, Silva Sweden AB, and the product partners Real Turmat (Drytech AS), Sjö&Hav Outdoor Care and Hilleberg The Tentmaker AB.
Film by: Media Spark