We would like to welcome two new member brands from Finland to Scandinavian Outdoor Group, welcome Pomar and NordShield!

POMAR (Full Member)
Pomar is a Finnish family-owned business in the third generation of shoemakers, dedicated to producing sustainable, authentic, high-quality footwear, which combines comfort, usability and Nordic design. A footwear brand with a passion for shoemaking, who empower people to enjoy life on the move whilst the Pomar footwear help embody a Nordic outdoor lifestyle.

NORDSHIELD (Technology Brand Member)
NordShield is a Finnish brand focusing on antimicrobial technology and aim to substitute the usage of non-renewable ingredients and heavy metals in antimicrobial treatments. The NordShield technology is, just as our nature, versatile. In its different forms, it can be used across a variety of applications and industries to prevent bacteria and viruses from the treated surface.