Hilleberg the Tentmaker debuts the Anaris ridge tent for Spring 2020

June 18, 2019

Hilleberg is proud to introduce the new 2-person Anaris, a very light and roomy ridge tent constructed to be pitched with trekking poles. Its excellent combination of light weight, simplicity and impressive comfort make it ideal for backpacking and other warmer weather backcountry adventures. Part of the Hilleberg Yellow Label series of lightweight, snow-free adventure/3-season…

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NEWRUN BUGRIP® GTX: Wir haben unsere Meinung geändert – jetzt gibt es einen für die Straße!

January 31, 2019

Wir haben immer gesagt: Wir machen Schuhe für den Wald. Unsere Mission ist es, so viele Menschen wie möglich gesund und glücklich durch das Jahr zu begleiten. Deshalb haben wir auch noch einmal nachgedacht. Das Ergebnis: Mit dem NewRun BUGrip GTX ruft die frische Luft auch im Winter – und Laufbänder können ab jetzt weggepackt…

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GROVE BUGRIP® WOOLPOWER: Warum dieser Schuh anders ist – und warum er den ISPO Award 2019 gewonnen hat 

Warum dieser Schuh anders ist – und warum er den ISPO Award 2019 gewonnen hat:  Mit dem Grove BUGrip® Woolpower macht Icebug einen großen Schritt in Richtung Zukunft. Dieser Stiefel bringt das Thema Nachhaltigkeit und Langlebigkeit in einem Schuh zusammen. Mit der besten Traktion der Welt, erfüllt der smarte Grove alle Anforderungen, die man an…

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Change for a Circular Tomorrow: Meet the CircBags

January 29, 2019

Light My Fire of Sweden has been ambitiously phasing out non-biobased plastics wherever possible. In addition to making its entire product line 100% biobased, this year LMF will also set its sights on single-use packaging by exchanging the packaging of a number of products with secondary purpose bags, or CircBags. Aside from their reusability, CircBags…

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This World Needs RRReal Change: Reduce, Reuse, Recycle.

Plastic has become a smoking hot potato, and rightfully so! But plastic is not the problem in itself: the real issue is where it comes from – crude oil – and where it ends up – nature. Light My Fire of Sweden is happy to announce that it has both covered. Following two years of…

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GET READY USA, HERE WE COME!

January 28, 2019

  Swedish premium brand Light My Fire is excited to announce that their team will be settling into LMF’s new digs in Den- ver as of January 1, 2019. Why have they crossed the Atlantic? “Sales are taking off in North America,” explains Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. “An office…

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Get sustainable or die trying – Icebug to become the first climate positive outdoor footwear brand

January 24, 2019

Icebug has been empowering people to get outdoors since 2001. Next step: Climate positive 2020. – We’re willing to invest all of the profit into this change to become sustainable. After all, that’s a small price for doing all that we can to stay within a safe temperature for the planet, David Ekelund, CEO of…

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Want to see Icebug’s world? – Join us for one of our Icebug Xperiences

Our mission is to empower people to be outdoors all year around. Therefore we also invite people to join us when we do things. Like our many Xperiences! The Icebug Xperience Concept is expanding. 2019, we offer the following: GORE-TEX Winterrun: 5 and 10 K-races in Gothenburg, Stockholm, Oslo, Bergen, and Trondheim. Fast courses with…

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ICEBUG ORIBI5 BUGRIP®

Oribi5 BUGrip® weights in as one of the lightest winter running shoes to date. This is the perfect shoe for both beginners and more experienced runners who want a shoe that can handle the terrain as well as the gravel roads. Lightweight, fast but still comfortable and very versatile. Oribi5 delivers on any level of…

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We changed our mind – here’s one for the road.

We used to say that we only build shoes for the woods. But since our mission is to inspire as many people as possible to a happier life all year around, we had to think again. With NewRun BUGrip GTX, more treadmills than ever will be put away for good. Icebug wants to empower people…

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ICEBUG GROVE W BUGRIP® WOOLPOWER: Why this shoe is different – and why it won the ISPO award 2019

  With Grove W BUGrip® Woolpower, Icebug is taking a big step towards the future. This is a boot that takes both sustainability and durability to a new level. With the world’s best traction under your feet, all criteria for a really good winter boot are met. Natural elegance and sustainable consciousness have set the…

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ALL-IN-ONE HEADLAMPS FOR VARIOUS ACTIVITIES

January 17, 2019

FW19: PRODUCT NEWS The Swedish outdoor brand Silva have just launched an update of the popular Cross Trail-series. These headlamps are designed for those who enjoy both running, biking and XC-skiing, and who want to use one headlamp for several activities. Being active all year round has never been easier.     At Silva we…

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SILVA LAUNCHES THE ULTIMATE HEADLAMP

FW19: PRODUCT NEWS The Swedish outdoor brand SILVA have launched updated versions of the iconic Trail Speed-series. The headlamps are the most lightweight yet powerful on the market. Developed for many different activities like cycling, running and skiing. Perfect headlamps when you want to take your activities to the next level.   “All Silva headlamps…

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Reima takes Nordic outdoor style to kids’ city wear

January 11, 2019

Reima is the top international brand focusing on kids’ performance wear only. In autumn 2019, the brand celebrates its 75 years of existence by bringing onto the market a collection free from harmful chemicals, with unique styles and designs inspired by outdoor life in Nordic nature. The clothes brand Reima has gradually evolved from a…

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