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Change for a Circular Tomorrow: Meet the CircBags
2019-01-29
Light My Fire of Sweden has been ambitiously phasing out non-biobased plastics wherever possible. In addition to making its entire product line 100% biobased, this year LMF will also set its sights on single-use packaging by exchanging the packaging of a number of products with secondary purpose bags, or CircBags. Aside from their reusability, CircBags…
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This World Needs RRReal Change: Reduce, Reuse, Recycle.
2019-01-29
Plastic has become a smoking hot potato, and rightfully so! But plastic is not the problem in itself: the real issue is where it comes from – crude oil – and where it ends up – nature. Light My Fire of Sweden is happy to announce that it has both covered. Following two years of…
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GET READY USA, HERE WE COME!
2019-01-28
Swedish premium brand Light My Fire is excited to announce that their team will be settling into LMF’s new digs in Den- ver as of January 1, 2019. Why have they crossed the Atlantic? “Sales are taking off in North America,” explains Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. “An office…
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Let´s talk materials!
2018-06-15
Light My Fire creates “Little School of Plastics” to begin a curious, open conversation about the industry’s most criticized material! Plastic is a smoking hot potato from a great number of perspectives. Nevertheless, significant confusion prevails among customers, shop employees and purchasing managers in the industry. Many people have a bad conscious and feel they…
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Light My Fire of Sweden will service the german market from 1st of March 2017
2017-02-04
Light My Fire of Sweden will service the german market from 1st of March 2017 After 3 years of successful co-operation with Optamit GmbH on the germany market, Light My Fire of Sweden will take over distribution from 1st of March 2017. This is a strategic decision where Light My Fire of Sweden wants to…
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Welcome Light My Fire OF SWEDEN
2015-11-30
Light My Fire is going back to its roots to clarify why the company ticks, how it works and what it actually delivers. The addition of a “of Sweden” to the logo is a subtle yet important sign of what to expect from the future. The new Light My Fire of Sweden name defines and…
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Classic plastic fantastic metallic: New colors 2016
2015-11-30
Inspired by the qualities of metals, Light My Fire’s classics and highly successful stories LunchKit™ and Spork get an edgy palette 2016. Light My Fire is happy to introduce select metallics – Pink Metal, Pirate Gold, Petroleum and Silver – into its range. ”Metals are strong, rough and ready. As colors they are also high…
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New product from Light My Fire of Sweden: Add-A-Twist
2015-11-30
The waterproof, shockproof organizer that easily slips into backpacks Light My Fire introduces a new versatile and strong packing concept specifically designed for backpacks on big and small adventures. Add-a-Twist is the ultimate backpack organizer. Strong, tough and versatile for most demanding outdoor activities. Perfect for everything that needs to be kept dry, safe and…
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Light My Fire Stories
2015-11-27
It started with a stick. In Light My Fire Stories you can read about our history and other stories, from the very beginning up till now… Download Light My Fire Stories in ENG Download Light My Fire Stories in DE
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Light My Fire PressKit 2016
2015-11-27
In Light My Fire PressKit you can read about latest news from Light My Fire World. Enjoy your reading! Download the Light My Fire – PressKit 2016 ENG Download the Light My Fire – PressKit 2016 DE
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