ISPO 2017
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Sätila Outdoor – living an active life
2017-02-02
Outdoor is Sätila of Sweden’s product segment that offers hats and beanies for those who love spending time outdoors. The collection includes everything from warm, lined hats for cold activities in the mountains or at sea to thin beanies with optimal breathability for high-pulse activities or activities in slightly warmer climates. Sätila of Sweden has…
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Sätila Vision – Beanies to be seen in
2017-02-02
Sätila Vision – Beanies to be seen in – is Sätila of Sweden’s collection of technical beanies for outdoor activities. The beanies offer optimal breathability, excellent warmth and unbeatable visibility in a number of different combinations. This year’s collection consists of now classic, award-winning styles which have been supplemented with new, innovative products. Sätila of…
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Sätila – an energetic 120-year-old moving forward
2017-02-02
As Sätila of Sweden enters 2017, it can look back on a 120-year history that was celebrated with a unique trail running race, Sätila Trail. The company has also begun to take greater strides in the past year and introduced more initiatives to further strengthen its position. Sätila of Sweden, which was founded in 1896,…
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Icebug scores new record for traction on ice
2017-02-01
Looking for the safest way to get through winter without slipping? Look no further. Icebug scores the highest result ever at the WinterLab at University Health Network in Toronto. Lately, several brands in the shoe business have started to claim they have the best traction for icy conditions. Here at Icebug, we know from really…
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HALTI COLLECTION – NORDIC BY NATURE
2017-02-01
We at Halti believe that the best outdoor apparel and equipment combine style, usability and functionality. With these three things in mind, we have designed a collection that respects and is inspired by nature. Nordic aesthetics, clear design and durable high-quality materials form the base for the Halti design. Our brand exists to connect people…
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The world’s lightest winter running GORE-TEX® shoe
2017-01-31
Orbit BUGrip GTX is a shoe designed for the city but built for the forest. It combines lightness with technical brilliance in an outstanding way. With its bluesign® upper it also declares Icebugs vision of a sustainable future. To talk about Icebug, is to talk about innovation. The technology BUGrip is number one when it…
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Icebug Xperience – Welcome to something new
2017-01-31
Icebug Xperience is a unique event where you explore 74 kilometers of the Swedish coastal landscape during three days. It will once again set a new record in numbers of runners and walkers. But it’s the high international participation that is the most magical thing about it. The whole purpose of Icebug Xperience is to…
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SOG Press Conference
2017-01-31
Welcome to 13 press conferences in one! The Scandinavian Outdoor Group press conference gives you updates on next winter from the leading outdoor brands of Scandinavia and a presentation from the winner of the Scandinavian Outdoor Award. Monday 6 February 2017, 12.00-13.00, Press Center East Please confirm your attendance by email to: press@scandinavianoutdoorgroup.com
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ISBJORN of Sweden Sharpens its Teeth at ISPO
2017-01-30
Premium outdoor children’s clothing and accessories manufacturer, ISBJÖRN of Sweden, is set to impress at the forthcoming ISPO Show in Munich, stand A2-117, as it unveils a new and wider collection of colourful high quality, eco-friendly products for babies, kids and teenagers. Read full press release: Isbjorn of Sweden sharpens its teeth for AW1718
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News from Varg.
2017-01-27
Ready for something new? Varg was born on the Swedish west coast among cold cliffs and salty breezes out of a yearning for something new and different. A dream of functional and inspirational clothing for all of life’s adventures was formed by a strong love of wilderness. With previous experience in elite sailing and alpine…
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