SOA SS 18 Winners

After two and a half days of hard outdoor testing and lively discussions, the international jury of seven outdoor journalists, bloggers and retailers have come up with the winners of Scandinavian Outdoor Award. 21 strong and innovative products were nominated, all from the 63 brands within Scandinavian Outdoor Group.

The Overall Winner is… Fjällräven! With their Greenland Half Century Jacket, a new version of their 50 years old original Greenland Jacket, the jury was amazed. Other proud winners in different categories are products from Haglöfs, Devold, USWE and Kupilka. Added to the winners are two products which received the Jury’s Honarable Mention.

Jury SOA SS18
Gijs Loning (NL) Outdoor Guru
Frank Wacker (DE) Outdoor Magazin
Piotr Drozdz (PL) Gory / Photo
Philipp Olsmeyer (SE) NORR Magazine / 365
Robin Bodmer (DE/CH)
Martin Eisenhut (CH) Transa Backpacking
Jussi Ovaskainen (FIN) Sporttimyyjjä

Testing and organisation
Matthias Aßmann, Mandel Consulting
Susanne Wöhrmann-Hill, Mandel Consulting
Sara Wänseth, SOG General Secretary