SOA SS 18 Winners

SUSTAINABILITY AWARD: HAGLÖFS – ECO PROOF JACKET

HAGLÖFS

Eco Proof Jacket

CATEGORY: APPAREL

MOTIVAITON FROM THE JURY

On the waterproof, breathable Eco Proof Jacket, Haglöfs not only uses a polyester laminate that is partly made of recycled fabric and can be easily recycled again at the end of its lifecycle, parts of the jacket that can wear out during use are built in a way that they can be easily repaired. The zipper for example can be replaced by any type without having to apply tape afterwards. The face fabric is also extremely abrasion resistant – which is not so common for polyester fabrics. The stylish and minimalistic design perfectly fits the intended use as an urban outdoor jacket.

PRIMARY INNOVATION FEATURES

The Eco PROOF jacket is breathable and tough. It’ll protect you from the elements. It’s laden with features for an active lifestyle.

INTENDED SPECIFIC END USE

A best-performing piece built for any adventure, especially trekking for a very, very long time. Because as soon as you think the jacket’s met its match, you can show it a bit of love, spend some time reparing it – and it’ll be ready to go again.

SPECIFIC FEATURES

Plenty of pocket space, on-the-spot adjustment, an ergonomic silhouette and great weatherproofing. A whole host of its component parts are easily removable, replaceable and repairable. If something breaks on your jacket, it’s still good to use. It’s the ultimate Triple-R jacket. Reduce, reuse, recycle.

SUSTAINABILITY

Recycled and bluesign® approved into the smallest details; making this jacket durable, recycled, bluesign®, limiting the products environmental footprint as much as possible. It is completely fluorocarbon free. Features one of the very few bluesign® approved YKK zippers and made from recycled Natulon.

AVAILABLE IN STORES

March 2018 • RRP: € 330

Haglöfs Eco Proof Jacket Women