Kupilka starts piloting a circular economy system

2022-03-08

The Finnish manufacturer of ecological dishware and survival gear, Kupilka, will move towards launching a circular economy system.

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IWA OUTDOOR CLASSICS 2022

2022-02-16

Welcome to the Scandinavian Village at IWA Outdoor Classics 2022!

Nuremberg, Germany 3-6 March

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Scandinavian Outdoor Award FW 22/23 WINNERS

2022-01-25

SCANDINAVIAN OUTDOOR AWARD to… ALFA SKO! The winners of Scandinavian Outdoor Award FW22/23 have now been selected! After dedicated outdoor testing and lively discussions, the international jury of outdoor journalists and outdoor gear specialists have agreed on the winners of the Scandinavian Outdoor Award for next year’s fall/winter season. Sustainability is a key concept and…

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Scandinavian Outdoor Award Nominees FW22/23

2022-01-19

It’s time for the Scandinavian Outdoor Award Fall/Winter 22/23! We award the best Scandinavian outdoor products that will be available next winter season. Our jury has started testing the products, and this time they are spread-out all-over Europe, evaluating gear in different locations, then they meet up online to discuss. They determine the best products…

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SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2022 No. 1

2022-01-17

In our magazine, the Scandinavian Outdoor News, we present trends, new products, brand news and outdoor inspiration. Ski touring trends, sustainability on everybody’s agenda, and is it true that most women freeze more easily than men?

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Reima kidswear reaches a new level of sustainability

2022-01-03

Circular & responsible collection for autumn-winter ‘22 The over 75-year-old kids’ wear brand Reima has taken on the task of gearing up the next generation of happy, active kids ready for the world to come. For autumn-winter ’22, Reima presents a collection of apparel and footwear that’s more sustainable than ever before. Reima, with its…

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Aclima joins Open Air Group

2022-01-03

Open Air Group (OAG) acquires Norwegian company Aclima, one of the leading manufacturers of professional and outdoor merino wool clothing in the Nordics. The acquisition of Aclima broadens OAG’s operations and strengthens the offering within the outdoor segment.

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2 NEW SOG MEMBERS

2021-12-03

We would like to welcome two new member brands from Finland to Scandinavian Outdoor Group, welcome Pomar and NordShield!

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SOG Celebrates 20 years

2021-11-16

…with focus on the next 20! Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands. After 20 years on the successful path of strengthening ”Scandinavian Outdoor”, 67 premium…

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SOG Fall Networking Days

2021-10-28

Last week the member brands of Scandinavian Outdoor Group could finally meet again. We gathered in Stockholm to get inspired, to network, to learn and to finally meet in person after many online meetings, in a totally off-line and analogue way. We also celebrated 20 years together as Scandinavian Outdoor Group! What a fantastic journey…

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