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New SOG Members
2022-08-02
We welcome two new members to Scandinavian Outdoor Group!
Recco, a technology brand from Sweden and Non-Stop Dogwear, a Norwegian brands that provide dogs and their owners with clothes for their adventures.
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WINNERS Scandinavian Outdoor Award SS 23
2022-06-17
The Overall Winner of Scandinavian Outdoor Award spring/summer 23 is Norrøna with the Senja Econyl 7L Pack, a light trailrunning pack of 7 liters, with all the features you can wish for.
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Scandinavian Outdoor Award Spring Summer 23
2022-06-09
Check out the nominated products for Scandinavian Outdoor Award SS23!
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The Reima Spring-Summer ’23 collection lets kids color their world
2022-06-07
The Finnish kids’ wear brand Reima, operational since 1944, is a strong promotor of kids’ free movement and play. Reima believes an active childhood helps kids grow up healthy and ready to take on the world to come – our one and only home planet, which we also must protect. That’s why in spring 2023,…
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SOG makes 1.5°C climate commitment a membership criterion
2022-05-18
17 May 2022 There is no time to waste. The Scandinavian Outdoor Group (SOG) includes climate action in business ethics, requesting that all members make climate commitments in line with maximum 1.5°C global warming targets during 2022. The latest IPCC report makes it painfully clear: the world needs to halve greenhouse gas emissions in just…
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Maria Frykman appointed Chairman of Scandinavian Outdoor Group
2022-05-13
Isbjörn of Sweden founder and CEO Maria Frykman has been appointed new chairman of SOG (Scandinavian Outdoor Group). Maria will take over from David Ekelund, CEO Icebug AB, who has held the position since 2013.
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Scandinavian Village at OutDoor by ISPO
2022-04-22
Welcome to the Scandinavian Village at OutDoor by ISPO 12-14 June 2022! Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO this summer! The show will be in the MOC Veranstaltungscenter in München and you will find the Scandinavian Village in hall 4. We will serve coffee and showcase…
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SOG Spring Networking Days 27-28 April
2022-04-21
We welcome all our members to SOG Spring Networking Days in collaboration with Sportbranschens Dag. 27-28 April at Bosön, Stockholm. >> DOWNLOAD THE AGENDA
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Devold of Norway’s innovative 3-tier Merino wool layering for ski tourers
2022-04-04
For AW22/23, Devold is launching a 3-tier ski touring layering system. The range includes the multiple award-winning base-layer Tuvegga Sport Air, featuring an innovative reversible design that can adapt to different intensity levels and changing outdoor temperatures just by turning it inside out.
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Haglöfs Restored is helping create a less wasteful world
2022-03-30
Haglöfs Restored is helping create a less wasteful world by giving used products a chance at a second lifetime of adventure.
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