Scandinavian Outdoor Award Spring Summer 23
2022-06-09
Check out the nominated products for Scandinavian Outdoor Award SS23!
Read more »
The Reima Spring-Summer ’23 collection lets kids color their world
2022-06-07
The Finnish kids’ wear brand Reima, operational since 1944, is a strong promotor of kids’ free movement and play. Reima believes an active childhood helps kids grow up healthy and ready to take on the world to come – our one and only home planet, which we also must protect. That’s why in spring 2023,…
Read more »
SOG makes 1.5°C climate commitment a membership criterion
2022-05-18
17 May 2022 There is no time to waste. The Scandinavian Outdoor Group (SOG) includes climate action in business ethics, requesting that all members make climate commitments in line with maximum 1.5°C global warming targets during 2022. The latest IPCC report makes it painfully clear: the world needs to halve greenhouse gas emissions in just…
Read more »
Maria Frykman appointed Chairman of Scandinavian Outdoor Group
2022-05-13
Isbjörn of Sweden founder and CEO Maria Frykman has been appointed new chairman of SOG (Scandinavian Outdoor Group). Maria will take over from David Ekelund, CEO Icebug AB, who has held the position since 2013.
Read more »
Scandinavian Village at OutDoor by ISPO
2022-04-22
Welcome to the Scandinavian Village at OutDoor by ISPO 12-14 June 2022! Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO this summer! The show will be in the MOC Veranstaltungscenter in München and you will find the Scandinavian Village in hall 4. We will serve coffee and showcase…
Read more »
SOG Spring Networking Days 27-28 April
2022-04-21
We welcome all our members to SOG Spring Networking Days in collaboration with Sportbranschens Dag. 27-28 April at Bosön, Stockholm. >> DOWNLOAD THE AGENDA
Read more »
Devold of Norway’s innovative 3-tier Merino wool layering for ski tourers
2022-04-04
For AW22/23, Devold is launching a 3-tier ski touring layering system. The range includes the multiple award-winning base-layer Tuvegga Sport Air, featuring an innovative reversible design that can adapt to different intensity levels and changing outdoor temperatures just by turning it inside out.
Read more »
Haglöfs Restored is helping create a less wasteful world
2022-03-30
Haglöfs Restored is helping create a less wasteful world by giving used products a chance at a second lifetime of adventure.
Read more »
Do women get colder than men?
2022-03-18
Do women get colder than men? Most would probably say yes…. and more and more outdoor companies have begun producing specific “cold-weather products” for women.
Read more »
NEW OUTDOOR PRODUCTS FOR FALL/WINTER 22/23
2022-03-09
Here are six new outdoor products from Scandinavia to look out for next winter, fall/winter 22/23.
