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Icebug FW20: The most sustainable outdoor footwear line ever?

2020-01-21

For FW20, Icebug continues to launch shoes with a timeless Scandinavian design, made to be used for a long time. In addition to this, Icebug also presents a new group of shoes with sustainable insulation. – This is one more step towards doing shoes for a sustainable future, says Karin Möller, Head of Design at…

Get sustainable or die trying – Icebug to become the first climate positive outdoor footwear brand

2019-01-24

Icebug has been empowering people to get outdoors since 2001. Next step: Climate positive 2020. – We’re willing to invest all of the profit into this change to become sustainable. After all, that’s a small price for doing all that we can to stay within a safe temperature for the planet, David Ekelund, CEO of…

Want to see Icebug’s world? – Join us for one of our Icebug Xperiences

2019-01-24

Our mission is to empower people to be outdoors all year around. Therefore we also invite people to join us when we do things. Like our many Xperiences! The Icebug Xperience Concept is expanding. 2019, we offer the following: GORE-TEX Winterrun: 5 and 10 K-races in Gothenburg, Stockholm, Oslo, Bergen, and Trondheim. Fast courses with…

ICEBUG ORIBI5 BUGRIP®

2019-01-24

Oribi5 BUGrip® weights in as one of the lightest winter running shoes to date. This is the perfect shoe for both beginners and more experienced runners who want a shoe that can handle the terrain as well as the gravel roads. Lightweight, fast but still comfortable and very versatile. Oribi5 delivers on any level of…

We changed our mind – here’s one for the road.

2019-01-24

We used to say that we only build shoes for the woods. But since our mission is to inspire as many people as possible to a happier life all year around, we had to think again. With NewRun BUGrip GTX, more treadmills than ever will be put away for good. Icebug wants to empower people…

ICEBUG GROVE W BUGRIP® WOOLPOWER: Why this shoe is different – and why it won the ISPO award 2019

2019-01-24

With Grove W BUGrip® Woolpower, Icebug is taking a big step towards the future. This is a boot that takes both sustainability and durability to a new level. With the world’s best traction under your feet, all criteria for a really good winter boot are met. Natural elegance and sustainable consciousness have set the…

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Icebug FW20: The most sustainable outdoor footwear line ever?

2020-01-21

Read more »

Get sustainable or die trying – Icebug to become the first climate positive outdoor footwear brand

2019-01-24

Read more »

Want to see Icebug’s world? – Join us for one of our Icebug Xperiences

2019-01-24

Read more »

ICEBUG ORIBI5 BUGRIP®

2019-01-24

Read more »

We changed our mind – here’s one for the road.

2019-01-24

Read more »

ICEBUG GROVE W BUGRIP® WOOLPOWER: Why this shoe is different – and why it won the ISPO award 2019

2019-01-24

Read more »