Scandinavian Outdoor Award FW 2016/17


The international jury of seven outdoor journalists and retailers from four different countries just finished their two-day jury meeting in Montafon Valley in Austria. They were testing, discussing and naming the Award Winners of this season’s competition of products from Scandinavian Outdoor brands. The announcement of the winners with price ceremony was just held in the Scandinavian Village during the trade show ISPO. A famous Swedish brand is the Overall Winner…


Download press release as PDF

OVERALL WINNER: Fjällräven – Lappland Eco-Shell Poncho

APPAREL AWARD: Northern Playground – Ziplongs ™ Wool 3/4

FOOTWEAR AWARD: Lundhags – Skare Winterboot

KIDS AWARD: Ecco – Biom Hike Kids

SUSTAINABILITY AWARD: Klättermusen – Brage Jacket


The Jury

The SOA Jury Fall/Winter 2016/17:

  • Gijs Loning – Netherlands – freelance outdoor and outdoor gear specialist
  • Frank Wacker – Germany – Outdoor Magazin (Jury President)
  • Anders Engström – Sweden – Retailer Alewalds
  • Petra Rapp – Germany – freelance outdoor/ski
  • Petra Thaller – Germany, Mountains4U
  • Sara Wänseth – Scandinavia – SOG (not part of final jury decisions)
  • Matthias Aßmann – Sweden/Germany – SOG / outdoor.markt (not part of final jury decisions)
  • Karen Hensel – Germany – Norr Magazine
  • Sassa Wöhrmann-Hill – Sweden – Mandel (not part of final jury decisions)
  • Piotr Drozdz – Poland – Gory (behind the camera)
  • Dennis Svärd – Sweden – Mandel (not part of final jury decisions)