Scandinavian Village at ISPO Munich 2022

2022-10-06

Welcome to do business and hang out in the Scandinavian Village, hall A2 at ISPO Munich 2022! We will serve coffee, snacks and beer and showcase the Scandinavian news, surrounded by the friendly Scandinavian atmosphere.

Read more »

New SOG Members

2022-08-02

We welcome two new members to Scandinavian Outdoor Group!
Recco, a technology brand from Sweden and Non-Stop Dogwear, a Norwegian brands that provide dogs and their owners with clothes for their adventures.

Read more »

WINNERS Scandinavian Outdoor Award SS 23

2022-06-17

The Overall Winner of Scandinavian Outdoor Award spring/summer 23 is Norrøna with the Senja Econyl 7L Pack, a light trailrunning pack of 7 liters, with all the features you can wish for.

Read more »

SOG makes 1.5°C climate commitment a membership criterion

2022-05-18

17 May 2022 There is no time to waste. The Scandinavian Outdoor Group (SOG) includes climate action in business ethics, requesting that all members make climate commitments in line with maximum 1.5°C global warming targets during 2022. The latest IPCC report makes it painfully clear: the world needs to halve greenhouse gas emissions in just…

Read more »

Maria Frykman appointed Chairman of Scandinavian Outdoor Group

2022-05-13

Isbjörn of Sweden founder and CEO Maria Frykman has been appointed new chairman of SOG (Scandinavian Outdoor Group). Maria will take over from David Ekelund, CEO Icebug AB, who has held the position since 2013.

Read more »

Scandinavian Village at OutDoor by ISPO

2022-04-22

Welcome to the Scandinavian Village at OutDoor by ISPO 12-14 June 2022! Welcome to do business and hang out in the Scandinavian Village at OutDoor by ISPO this summer! The show will be in the MOC Veranstaltungscenter in München and you will find the Scandinavian Village in hall 4. We will serve coffee and showcase…

Read more »

IWA OUTDOOR CLASSICS 2022

2022-02-16

Welcome to the Scandinavian Village at IWA Outdoor Classics 2022!

Nuremberg, Germany 3-6 March

Read more »

Scandinavian Outdoor Award FW 22/23 WINNERS

2022-01-25

SCANDINAVIAN OUTDOOR AWARD to… ALFA SKO! The winners of Scandinavian Outdoor Award FW22/23 have now been selected! After dedicated outdoor testing and lively discussions, the international jury of outdoor journalists and outdoor gear specialists have agreed on the winners of the Scandinavian Outdoor Award for next year’s fall/winter season. Sustainability is a key concept and…

Read more »

Scandinavian Outdoor Award Nominees FW22/23

2022-01-19

It’s time for the Scandinavian Outdoor Award Fall/Winter 22/23! We award the best Scandinavian outdoor products that will be available next winter season. Our jury has started testing the products, and this time they are spread-out all-over Europe, evaluating gear in different locations, then they meet up online to discuss. They determine the best products…

Read more »

2 NEW SOG MEMBERS

2021-12-03

We would like to welcome two new member brands from Finland to Scandinavian Outdoor Group, welcome Pomar and NordShield!

Read more »