Outdoor Retailer 2018
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The Reima autumn/winter 2018 collection celebrates the joy of movement
2018-01-26
Since 1944, Reima has been there to develop clothing solutions for active kids. The brand has gradually evolved into the market leader in premium performance wear for children. Now Reima is encouraging children in more than 37 countries to be…
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NO-WAY:ST – Campaign helps people say “no way disposables”
2018-01-24
Light My Fire of Sweden’s new campaign and public call is all about changing behavior. Raising waste awareness and highlighting the pros of reusable gear, the No Way:st campaign aims to make it easier for people to say no once and for all to disposables. As BFF:s with nature, always on a mission to inspire…
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Add-a-Lid ’n ReStraw™ – Adds sipping sensation to Add-a-Twist™
2018-01-24
A smart addition for even more Add-a-Twist flexibility. Specially designed lid with a hole. Sip-friendly oval ReStraw that fits smoothly into the hole. Sensational for everything from water to soup! Colors: transparent + silver For more information please contact: press@lightmyfire.com lightmyfire.com
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Add-a-Twist 2.0™ – Smart container system to bring along in any pack
2018-01-24
The 2.0 version of Add-a-Twist has an improved pressure sealed lid. Containers twist into each other for airtight and waterproof goodness. Packs perfectly for all kinds of content and adventures. One container system, endless possibilities. Colors: petroleum, blackpearl, pinkmetal, pirategold For more information please contact: press@lightmyfire.com lightmyfire.com
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ReKit™ – Bring-along-friendly reusable kit for sips, bites and drinks on the go
2018-01-24
ReStraw together with Pack-up-Cup and Spork creates our new drink and eat kit: ReStraw for sipping sensation. Spork for bits and bites. Pack-up-Cup – big for drinks, small for packs. “With ReKit, you can forget disposables forever”, says Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. ReKit comes in 2 colour combinations. •…
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ReStraw™ – Sip, grip and bring along non-stop
2018-01-24
ReStraw, designed by Red Dot Award-winner Joachim Nordwall, is a reusable straw. Oval for sipping sensation for everything from water to soup, it has a larger diameter for easy cleaning and a bring-along-friendly length. A comfy, smart grip makes ReStraw non-slip. ReStraw comes in 5 irresistable metallic colors separate in bulk as well as in…
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SCANDINAVIAN OUTDOOR BRANDS GO “PLOGGING”
2018-01-23
Go Plogging with Scandinavians! Plogging is a way to do good, feel good and have fun. PLOGGA is a Swedish initiative where you pick up litter while going for a jog, Pick ´n Jog.
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Scandinavian Village to USA
2018-01-02
Outdoor recreation is huge in Scandinavia, and outdoor products from Sweden, Norway, Finland, Denmark and Iceland are very popular, even on foreign markets. Quality, a clean, Scandinavian design and the experience gained from a tough climate are some of the reasons for their success. Now in January, eight of these brands will be marketing themselves jointly in a “Scandinavian Village” at the largest trade show for winter sports and outdoor recreation in the United States – the Outdoor Retailer + Snow Show in Denver, Colorado.
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