Outdoor Retailer 2018

NO-WAY:ST – Campaign helps people say “no way disposables”

Light My Fire of Sweden’s new campaign and public call is all about changing behavior. Raising waste awareness and highlighting the pros of reusable gear, the No Way:st campaign aims to make it easier for people to say no once and for all to disposables.

As BFF:s with nature, always on a mission to inspire more people to lead active lives outdoors, Light My Fire of Sweden is concerned about what is left behind. Plastic trash is a huge problem. Each year 8 million tons end up in the oceans, polluting water and killing wild-life. Light My Fire of Sweden wants to actively encourage a big change in behavior and has started the No Way:st campaign. The goal is to encourage more people to use less disposables.

“We’re worried about the plastic waste in the oceans. A big baddy is disposable straws. The US alone uses 500 million straws a day.”

We decided to do something about it and developed ReStraw. Together with Pack-up-Cup and Spork, people are all set up now to enjoy “drinking and eating on the go”, making disposables history”, says Calill Odqvist Jagusch, CEO of Light My Fire of Sweden.

For more information please contact: press@lightmyfire.com