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Coopetition, a Scandinavian Speciality?
2020-11-20
The Scandinavian Outdoor Group unites competitor outdoor companies. It’s a kind of cooperation that’s just right for the times.
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Weather Delight
2020-11-20
In driving rain with storm winds whipping, a lot of people still enjoy hiking. It may be rough, but at the same time you feel both humbled and strong. Could that be the reason why Scandinavian outdoor brands like to display their products in extreme weather conditions?
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Nordisk Hygge Circles – Ugakei
2020-11-04
While most of the world is still holding their breath (and investments) following the global lock-down, an unconventional Danish-Japanese team launches an ambitious plan for a sustainable theme park, promoting outdoor adventure, the UN Global Goals and the renowned Danish Hygge-concept Come spring, the Japanese can experience a Scandinavian outdoor lifestyle on their own turf….
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ICEBUG STAFF EXERCISE ON THE CLOCK
2020-10-30
Studies prove that exercising on the clock increases productivity. What happens if you increase the dose to three hours of mandatory physical wellness time? Swedish company Icebug wants to find out. For the shoe company Icebug, sustainability is a cornerstone at all levels. Icebug is the world’s first climate-positive shoe company and leads the way…
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AKI KUUSILEHTO IS THE NEW CEO OF HALTI
2020-09-02
Aki Kuusilehto has been appointed CEO of Halti starting from 10th August 2020. Kuusilehto (48) has a long and versatile experience in sporting goods business. Kuusilehto joined Halti from Patrol Oy Ab where he worked over 20 years leading the sales and marketing teams – and steering the company as CEO for the past 1,5…
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Bergans Sunglasses
2020-07-24
REBORN is a cooperation between Bergans of Norway and the Norwegian brand Kaibosh. The idea developed from an old Bergans advert from 1939, with four different models of sunglasses, branded Bergans. Read more at bergans.com (norwegian only..)
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SCANDINAVIAN OUTDOOR AWARD to… POLYGIENE
2020-07-02
Winner of the Scandinavian Outdoor Award for Sustainability last year, Polygiene Stays Fresh, now finds themselves in the middle of the fight against Covid-19 with their ViralOff® technology. A treatment to textiles that can be used for masks, or other similar items, that will reduce viruses up to 99% in less than two hours!
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Scandinavian Outdoor Award Spring/Summer 21
2020-06-22
We will test and award the best Scandinavian outdoor products for the coming year, as we always do, but this time will be a little different. Usually the jury meet in Kleinwalsertal, Austria, just before OutDoor by ISPO, and we present the winners at the trade-show. This time, due to Corona, the jury members…
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New SOG member
2020-05-05
CAKE is a Swedish electric bike company born out of a passion for gravity sports, and on a mission to develop high-quality, sustainable performance products. CAKE realizes that the development of electric drivetrains will bring positive change to the future of motorbikes and that the customers appreciate this too.
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2 New SOG Members
2020-03-03
Warm welcome to new SOG members ZlideOn and Muurikka! We are now a strong group of 75 brands within SOG! ZlideOn Zlideon is a globally patented product that enables customers to save lives on their broken zippers. With a patented clip-on solution, the old zipper is easy to replace, and the life of the damaged…
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