Studies prove that exercising on the clock increases productivity. What happens if you increase the dose to three hours of mandatory physical wellness time? Swedish company Icebug wants to find out.
For the shoe company Icebug, sustainability is a cornerstone at all levels. Icebug is the world’s first climate-positive shoe company and leads the way towards a more sustainable footwear industry. However, the accessibility aspect is not applied solely to product and production. The company has taken it further and introduced sustainability even for employees in the form of three physical wellness hours a week – during working hours.
“The health and well-being of those who work at Icebug is important for creating sustainability on an individual level,” says Lhina Segerbo, People & Culture Manager at Icebug. “Moving and getting out into nature not only makes you feel better, it also seems to help with concentration, memory, creativity and stress levels.”
Icebug is a Swedish shoe company that back in 2001 started to challenge the global footwear giants with new innovative traction technologies. The reason why Icebug started was the frustration of having to choose between slipping or saying no to outdoor activities because of the risk of slipping. Icebug traction technologies enable people to enjoy outdoor activities all year around, no matter the conditions.
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