News
Choose brand
New SOG member
2020-05-05
CAKE is a Swedish electric bike company born out of a passion for gravity sports, and on a mission to develop high-quality, sustainable performance products. CAKE realizes that the development of electric drivetrains will bring positive change to the future of motorbikes and that the customers appreciate this too.
Read more »
2 New SOG Members
2020-03-03
Warm welcome to new SOG members ZlideOn and Muurikka! We are now a strong group of 75 brands within SOG! ZlideOn Zlideon is a globally patented product that enables customers to save lives on their broken zippers. With a patented clip-on solution, the old zipper is easy to replace, and the life of the damaged…
Read more »
Scandinavian Outdoor Award Fall/Winter 20/21
2020-01-26
After 48 hours of dedicated outdoor testing and lively discussions in Vorarlberg, Austria, the international jury of outdoor journalists and retailers have come up with the winners of Scandinavian Outdoor Award for next year’s fall/winter season. The jury was very impressed by a merino overall with clever patterning and attention to every detail from the…
Read more »
Happenings in the Scandinavian Village at ISPO Munich 2020
2020-01-22
Welcome to the Scandinavian Village at ISPO Munich 2020, 26-29 January! In the Scandinavian Village this year you will find 33 premium outdoor brands from Scandinavia, three technology brand members and two of our partners. Don’t miss out! Here’s what’s going on in the Scandinavian Village. CHECK OUT UPCOMING PRODUCTS AND NEWS FROM…
Read more »
SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2020 No. 1
2020-01-22
Learn why Scandinavians go swimming in ice cold water, check out 8 fresh upcoming Nordic outdoor products. And why is rough weather such good promotion?
Read more »
4 New SOG Members
2019-10-09
We warmly welcome four new members into the SOG family. LedX, UphillSport, Svala of Finland and Helle…
Read more »
Scandinavian Advanced Adventure Training
2019-10-08
Three weeks ago, we organized the very first Scandinavian Advanced Adventure Training on the Norwegian/Swedish border by Storlien. The guests were 40 staff from the AS Adventure Group…
Read more »
New SOG members
2019-08-13
During the summer the Scandinavian Outdoor Group have gained 2 new members, Nordisk from Denmark and Øyo from Norway. We are now 70 premium outdoor brands from Scandinavia!
Read more »
European Outdoor Summit
2019-08-08
The seventh annual European Outdoor Summit (EOS) is just over a month away, so if you haven’t yet registered for the European outdoor industry event of the year, now is the time to book. Taking place from 26th to 27th September 2019 at the Congress Centre, Kursaal Interlaken Switzerland, this year’s EOS will focus on…
Read more »
Scandinavian Outdoor Award Winners
2019-07-05
After 48 hours of dedicated outdoor testing and lively discussions in a remote mountain area of Austria, the international jury of outdoor journalists and retailers have come up with the winners of Scandinavian Outdoor Award for next year’s spring/summer season. The jury was very impressed by an innovative tent construction from the most recent member…
Read more »
Subscribe