Let´s talk materials!
2018-06-16
Über ihre „Kleine Kunststoffkunde“ zeigt Light My Fire neue Wege, offen über das wohl umstrittenste Material in der Industrie zu diskutieren! In vielerlei Hinsicht ist Plastik ein heikles Thema. Kein Wunder herrscht unter Kunden, Shop-Mitarbeitern und Einkaufsleitern der Branche eine große Verunsicherung. Viele haben ein schlechtes Bewusstsein und möchten sich gerne mehr informieren. Andere haben…
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Let´s talk materials!
2018-06-15
Light My Fire creates “Little School of Plastics” to begin a curious, open conversation about the industry’s most criticized material! Plastic is a smoking hot potato from a great number of perspectives. Nevertheless, significant confusion prevails among customers, shop employees and purchasing managers in the industry. Many people have a bad conscious and feel they…
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NO-WAY:ST – Campaign helps people say “no way disposables”
2018-01-24
Light My Fire of Sweden’s new campaign and public call is all about changing behavior. Raising waste awareness and highlighting the pros of reusable gear, the No Way:st campaign aims to make it easier for people to say no once and for all to disposables. As BFF:s with nature, always on a mission to inspire…
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Add-a-Lid ’n ReStraw™ – Adds sipping sensation to Add-a-Twist™
2018-01-24
A smart addition for even more Add-a-Twist flexibility. Specially designed lid with a hole. Sip-friendly oval ReStraw that fits smoothly into the hole. Sensational for everything from water to soup! Colors: transparent + silver For more information please contact: press@lightmyfire.com lightmyfire.com
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Add-a-Twist 2.0™ – Smart container system to bring along in any pack
2018-01-24
The 2.0 version of Add-a-Twist has an improved pressure sealed lid. Containers twist into each other for airtight and waterproof goodness. Packs perfectly for all kinds of content and adventures. One container system, endless possibilities. Colors: petroleum, blackpearl, pinkmetal, pirategold For more information please contact: press@lightmyfire.com lightmyfire.com
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ReKit™ – Bring-along-friendly reusable kit for sips, bites and drinks on the go
2018-01-24
ReStraw together with Pack-up-Cup and Spork creates our new drink and eat kit: ReStraw for sipping sensation. Spork for bits and bites. Pack-up-Cup – big for drinks, small for packs. “With ReKit, you can forget disposables forever”, says Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. ReKit comes in 2 colour combinations. •…
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ReStraw™ – Sip, grip and bring along non-stop
2018-01-24
ReStraw, designed by Red Dot Award-winner Joachim Nordwall, is a reusable straw. Oval for sipping sensation for everything from water to soup, it has a larger diameter for easy cleaning and a bring-along-friendly length. A comfy, smart grip makes ReStraw non-slip. ReStraw comes in 5 irresistable metallic colors separate in bulk as well as in…