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Scandinavian Media Event

2021-01-27

For Outdoor Media/Bloggers only! Warm welcome to our SCANDINAVIAN MEDIA EVENT

Scandinavian Outdoor Award Nominees FW 21/22

2021-01-11

The jury of the Scandinavian Outdoor Award FW 21/22 have started the evaluation of the nominated products. Although online this time… the jury will have products sent home and they will discuss in several online meetings.

Coopetition, a Scandinavian Speciality?

2020-11-20

The Scandinavian Outdoor Group unites competitor outdoor companies. It’s a kind of cooperation that’s just right for the times.

Weather Delight

2020-11-20

In driving rain with storm winds whipping, a lot of people still enjoy hiking. It may be rough, but at the same time you feel both humbled and strong. Could that be the reason why Scandinavian outdoor brands like to display their products in extreme weather conditions?

Nordisk Hygge Circles – Ugakei

2020-11-04

While most of the world is still holding their breath (and investments) following the global lock-down, an unconventional Danish-Japanese team launches an ambitious plan for a sustainable theme park, promoting outdoor adventure, the UN Global Goals and the renowned Danish Hygge-concept Come spring, the Japanese can experience a Scandinavian outdoor lifestyle on their own turf….

AKI KUUSILEHTO IS THE NEW CEO OF HALTI

2020-09-02

Aki Kuusilehto has been appointed CEO of Halti starting from 10th August 2020. Kuusilehto (48) has a long and versatile experience in sporting goods business. Kuusilehto joined Halti from Patrol Oy Ab where he worked over 20 years leading the sales and marketing teams – and steering the company as CEO for the past 1,5…

Bergans Sunglasses

2020-07-24

REBORN is a cooperation between Bergans of Norway and the Norwegian brand Kaibosh. The idea developed from an old Bergans advert from 1939, with four different models of sunglasses, branded Bergans. Read more at bergans.com (norwegian only..)

Scandinavian Outdoor Award Spring/Summer 21

2020-06-22

We will test and award the best Scandinavian outdoor products for the coming year, as we always do, but this time will be a little different. Usually the jury meet in Kleinwalsertal, Austria, just before OutDoor by ISPO, and we present the winners at the trade-show. This time, due to Corona, the jury members…

New SOG member

2020-05-05

CAKE is a Swedish electric bike company born out of a passion for gravity sports, and on a mission to develop high-quality, sustainable performance products. CAKE realizes that the development of electric drivetrains will bring positive change to the future of motorbikes and that the customers appreciate this too.

Scandinavian Outdoor Award Fall/Winter 20/21

2020-01-26

After 48 hours of dedicated outdoor testing and lively discussions in Vorarlberg, Austria, the international jury of outdoor journalists and retailers have come up with the winners of Scandinavian Outdoor Award for next year’s fall/winter season. The jury was very impressed by a merino overall with clever patterning and attention to every detail from the…

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Scandinavian Media Event

2021-01-27

Read more »

Scandinavian Outdoor Award Nominees FW 21/22

2021-01-11

Read more »

Coopetition, a Scandinavian Speciality?

2020-11-20

Read more »

Weather Delight

2020-11-20

Read more »

Nordisk Hygge Circles – Ugakei

2020-11-04

Read more »

AKI KUUSILEHTO IS THE NEW CEO OF HALTI

2020-09-02

Read more »

Bergans Sunglasses

2020-07-24

Read more »

Scandinavian Outdoor Award Spring/Summer 21

2020-06-22

Read more »

New SOG member

2020-05-05

Read more »

Scandinavian Outdoor Award Fall/Winter 20/21

2020-01-26

Read more »