Oslo (November 24, 2014): Most skiers and snowboarders live in cities and go to the mountains during weekends. This combination, this contrast in our lives, is the background for the development of the brand new Norrøna røldal collection. We call it the world´s greatest urban inspired freeride collection for a reason. In these products, you can protect yourself from the weather and the elements in the backcountry during the day and walk around with style in your hometown when the night comes. – We launched Norrøna røldal back in 2005 as a contrast to the lofoten line´s bright colors and contrast zippers, says Bjørn Fjeldstad, sales director in Norrøna. – In røldal, we wanted a more toned down and urban look. Ever since, it´s been a favorite among skiers and snowboarders around the globe. Details in the new products: * The røldal Gore-Tex Primaloft jacket has good isolation, good weather protection and all the technical details that you need in the mountains. The new røldal jacket is now lighter, but it´s still warm. You´ll find big pockets, a powder skirt and a great hood – all the features that you need when you are skiing and snowboarding. Still, this is a perfect parka in your daily city life. * The røldal Gore-Tex 3-Layer jacket has a outer layer which is rugged and durable. This jacket is what you need when you go skiing in the woods. The jacket has underarm ventilation zippers, a chest pocket with a goggle wipe and two hand warming pockets, as well. We have also added on a ventilation chest pocket. This pocket has a powder mesh – so you can actually go skiing with the ventilation pocket open. * In the new røldal pants you will find two upper pockets and two big cargo pockets. There are really nice powder mesh ventilation zippers on both sides of the pants. * The mid layer røldal wool jacket comes with polyester on the inside and a nice hood. You can use this jacket while you are skiing or during the after ski party. To sum it up: Norrøna røldal is all about rough freeriding, urban design and durability. For further information, contact: firstname.lastname@example.org Visit: www.norrona.com Notes to the Editor Established in 1929 by Jørgen Jørgensen, a Norwegian outdoor enthusiast, Norrøna is a family-owned and family-run company based in Oslo. Inspired by Norway’s rugged landscape and outdoor life, Norrøna creates original, technically superior, performance-driven outdoor wear for mountaineering, telemark and ski. Technical clothing, backpacks and accessories are built with test team feedback, with focus on fabric development and product innovation. Norrøna’s design philosophy is based on Loaded Minimalism – utilitarian function combined with minimalist style. Norrøna holds a history of pioneering ‘firsts’, including creating the original mountain tunnel tent (1972); designing the standard monitoring system for backpacks (1979); and heralding the use of Gore-Tex® in Europe (1977).
Norrøna is for everyone who loves sustainable, high quality, functional gear with a playful design. Our mission is to make great products our way for people with an active lifestyle through our design philosophy: Loaded Minimalism™. Inspired by the rugged Norwegian wilderness and driven by our passion for nature, we push the boundaries of product design with functional solutions to equip you with high-end, protective gear for your outdoor adventures.