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SS16 Collection Performance Redefined

SS16 Collection Performance Redefined



A fusion of the worlds we constantly move between. We work. We travel. We explore. We use the city as our playground to work out, find new challenges, push physical limits and perform. Designed for the active, urban citizen, the collection features functional outdoor and running apparel with the perfect amount of style to transition from the mountains to urban perfection.

“Imagine an early morning trek or bike ride, you work all day and catch a flight to New York. You walk around town and spend your time in trendy shops and restaurants. Imagine having a pair of pants that work, performance- and style wise, for all these activities. This is what Performance redefined is all about. It’s about merging performance and style and creating pieces that transcend seamlessly between an active an urban setting”, says Jonas Olsson, Head of Active design.





The Civil Pants
The versatile and functional Civil pants, for him and her, are crafted from a polynylon mix, are lightweight and dry quickly. Slightly tapered ankles with zippers and an elastic waistband that hangs on the hip adds edge an attitude to the overall look. Also come in shorts for him.

“ When designing Performance Redefined we’ve worked a lot with the fabrics and styling. We wanted to use only high performance fabrics but in order to create a whole new look we’ve adjusted the hand-feel and look, used unrestrictive silhouettes and tweaked the detailing. We’ve also used more subtle colors,” says Jonas Olsson, Head of Active Design.

The Performance Redefined collection is also designed to be combined with both Urban and Outdoor to create an even more dynamic look without losing functionality. “We want our consumer’s to be able to create their own, personal looks by mixing Outdoor, Urban and Performance Redefined depending on what they’re up to. All collections have synchronized color cards to make this possible, “says Jonas Olsson, Head of Active Design.




Pender Tights
The Pender tights, for him and her, breathe, wick away moisture and dry quickly, just like regular running tights. The design however is more subtle and versatile. It combines Black and Blue Mountain on front and back and subtle reflective detailing.

Structure Vest and W’s Structure Hood Vest
The Structure program features highly functional running apparel with a subtle, urban design. These vests dry quickly and wick away moisture.

W’s Civil Mid Hood
A stylish yet functional midlayer in a wool blend designed for outdoor activities and urban hangouts. The Civil Mid hood features a high, cozy collar, practical thumbholes and hidden pocket.

Civil Tee
The Civil Tee for him and her is a comfy, stretchy and quick-drying tee that performs under pressure. Colors include Black, Blue Mountain, Grey Mélange and Dark Acid for both him and her.