SILVA expands its involvement with the world’s biggest cross-country race – Lidingöloppet

SILVA is expanding its involvement with Lidingöloppet – the world’s biggest cross-country race, which is held outside Stockholm, in Lidingö’s beautiful but demanding terrain, each year at the end of September. 

Races and various sporting events are becoming increasingly popular, resulting in more people looking for opportunities to train and prepare for these competitions.

“We want to actively participate in the experience and challenge found in running and finishing the world’s biggest cross-country race, as well as spreading it to others in the Nordic region and Europe,” says Patrik Elfwing, CEO of SILVA Sweden AB.

He continues, “SILVA’s products are really useful during the important preparations for Lidingöloppet’s races. Our CREATE YOUR OWN concept, training anywhere and at any time, allows us to demonstrate SILVA’s potential. Our products are specially developed and designed to withstand the often demanding Nordic climate and environment.”

In partnership with Lidingöloppet, SILVA aims to highlight and provide inspiration for the entrants’ preparation, experience and training throughout the year, using the modern communication channels available through social media with the hashtag #SILVAfightingface. This year’s participants, and those in the future, can share their training pictures with others, inspiring more people to participate in and prepare for the various races.

“Lidingöloppet is both grateful for and proud of its cooperation with SILVA, a company represents both innovation and knowledge and which looks to the future,” says Lidingöloppet’s Secretary-General Tomas Hoszek. “SILVA helps Lidingöloppet to confirm its position as a world leader, creating added value for our participants and our visitors.”

In association with the races in September, SILVA will have photographers in selected places before and during the races, so that those who wish to can have pictures taken of their own #SILVAfightingface.

For more information, please contact: Patrik Elfwing, CEO, SILVA SWEDEN

Tel: +46 (0)8 623 4300 or e-mail: patrik.elfwing@silva.se

More about SILVA:

Silva has developed and sold products for sports and outdoor activities since 1933. Its focus areas are running, cross-country skiing, cycling, orienteering and outdoor activities. Silva’s products are characterised by a high level of functionality and innovative design. They are developed in Sweden with design and construction that are adapted to withstand the tough demands of the Nordic climate. Silva has been owned by Karnell since 2011.

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