Setting kids free, whatever the weather

Reima’s AW’27 collection leaves no excuse for staying in.

Who let the kids out?

Driven by the mission to inspire more active time outdoors, the Finnish brand Reima is dedicated to helping children move and explore in any weather. The brand’s enduring slogan, “Weatherproofing kids since 1944,” captures this commitment: There’s no such thing as bad weather, only the wrong gear.

Reima has been a pioneer in its niche for more than 80 years, earning its place as the world’s leading kids-only activewear brand. Reima’s comprehensive range covers everything from protective footwear to clothing and accessories, designed for every season and weather, for children aged 0 to 12. Reima products are not scaled-down adult fashion but always designed starting from kids’ needs and engineered to suit the unique proportions and needs of growing children.

Wipeouts are wins!

To let kids spend more time on the slopes, unlimited by the elements, Reima covers them head to toe including base and mid layers and accessories. Each piece comes with the essential details, and the styles are easy to combine into bold looks. All hoods from size 104 cm up fit over helmets.

Skaulo ReimaTec ski suit
Complete waterproof winter bliss. 3 colorways, a bluepass product. Sizes 104-164. 

Let them be unstoppable.

Winter can bring anything from rain and slush to Arctic frost. Reima offers updated versions of iconic outdoor classics for all age groups, with versatile layering that helps each garment work harder and last longer. Wool is key to keeping warm, also in base layers featuring double-knit constructions with an itch-free lyocell layer next to the skin.

Keep their steps rolling.

This season, many boots come with energizing Reima Rolling Steps soles for non-stop fun. Yet there are several warm, waterproof options for friends of barefoot styles, too. Reima footwear equals action without limits: no avoiding splashes or chilly pauses, just nonstop fun. The durable footwear protects against water, cold, and slips.

Skango Kids ReimaTec Waterproof shoes Ultimate ease of use and cushioned Reima Bounce-R/Rolling Steps sole. Waterproof up to the ankle, warm down to -10 °C/14 °F. Sizes 24-35. 

For sneak preview images & information, please contact

Communications Manager Riika Paakkunainen, riika.paakkunainen@reima.com

Good to know:

No PFAS added to Reima products

All Reima wear has been made entirely without intentional addition of PFAS since 2018, and since autumn 2022, there are no more PFAS used on Reima shoes either.

What does Reima use instead of PFAS?

• BIONIC-FINISH Water Repellency by RUDOLF group
• ZELAN™ R3 – Highly durable water-repellent finish

What is bluepass?

Reima is a bluesign System Partner: committed to reducing the adverse impact of our production by following bluesign Criteria and using bluesign expert know-how. Very early in our supply chain, bluesign helps us implement clean chemicals, reduce waste and emissions, and make environmentally responsible choices.

Consumer products carrying the bluepass product label are made with materials produced through processes that meet bluesign Criteria for product stewardship, resource productivity, environmental protection, worker and social responsibility, including management system requirements. For more information visit http://www.bluesign.com

Reima briefly

Reima started out in Finland in 1944, repurposing old army uniforms into practical outerwear. Since then, the company has grown into the only global activewear brand dedicated exclusively to children’s outdoor freedom. Reima designs gear that supports natural movement and healthy growth, feels comfortable, and includes only the features kids truly need.

In 2025, Reima Group recorded revenues of 86 million euros, driven by strong growth in North America. Today, Reima products are available in nearly 50 countries, and the company employs almost 300 people across seven countries.