After 48 hours of dedicated outdoor testing and lively discussions in a remote mountain area of Austria, the international jury of outdoor journalists and retailers have come up with the winners of Scandinavian Outdoor Award for next year’s spring/summer season. The jury was very impressed by an innovative tent construction from the most recent member of Scandinavian Outdoor Group (SOG), the Danish brand Nordisk. The Midgard Concept receive the Overall Winner Award.
In total five products do receive a Scandinavian Outdoor Award for Spring/Summer 2020, and Nordisk with their Midgard Concept is the Overall Winner. A group tent inspired by the ancient Nordic design. The Sustainability Award, the second most prestigious award, goes to Swedish Polygiene for their Odor Crunch technology, a solution that could be a game changer for the entire apparel industry. The other three outstanding products that the jury awards are made by Hilleberg (Sweden), Aclima (Norway) and Ecco (Denmark). Two of the awards this time go to Denmark, which is the very first time.
OVERALL WINNER: Nordisk/The Midgard Concept
Motivation: Pitching family or group tents can often be a challenge. Thanks to the innovative pole configuration the overall winner can be set up within minutes, creating a cathedral-like tent, inspired by ancient Nordic design. The design solution gets rid of the center pole that is always in the way. The tent offers a great climate due to the technical cotton fabric and effective venting options. Super sturdy materials promise a long lifespan. If more space is needed, additional tents can be zipped to the existing model.
See all category winners at www.scandinavianoutdooraward.com
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