REIMA

RAIMAGO CONCEPT

DESIGN: REIMA IN COLLABORATION WITH SUUNTO

CATEGORY: KIDS

MOTIVATION FROM THE JURY

This innovative concept offers a new way for parents to motivate their kids to be active outside. It consists of a washable sensor developed together with Suunto. All the data is transferred to the ReimaGo-App, which gives parents the ability to keep track of their child’s movement. The more a child moves, the more points they can earn. “I have been testing it for a while – and my kids have more fun getting outside”, explains one jury member.

PRIMARY INNOVATION FEATURES

A concept combining a wearable activity sensor for kids, a collection of clothes it can be attached to, and free mobile software for using it.

INTENDED SPECIFIC END USE

Keeps parents on track of how much their kids are moving, and helps them to motivate kids to an active and healthy lifestyle.

SPECIFIC FEATURES

Sensor developed together with Suunto. Special pockets to accommodate the sensor in several AW17 Reima clothes.

SUSTAINABILITY INFORMATION

Following the Reima Code of Conduct. Most Reima outerwear fabrics are Öko-Tex certified either in class 1 or 2 (= they are all clean enough to be used as next-to-skin wear).

AVAILABLE IN STORES

FALL 2017

RECOMMENDED RETAIL PRICE

€ Sensor 39,95 €, with arm strap 49,95 €