FOR SUMMER 2021, the Finnish brand Reima continues its cooling clothes collection that helps kids feel fresh despite the summer heat. One innovative technology in Reima’s Cooling Comfort collection is called Xylitol Cool, based on edible sweeteners. Originally used in Finland as a sugar substitute in gum and sweets, it turned out Xylitol can also be made into a heat-beating fabric finish, cooling skin down by 1–3  C (1.8–5.4  F).

After about 10 minutes of wear, body moisture activates the finish, which then starts absorbing heat. The cooling effect of the safe, non-toxic finish lasts for at least 20 washes.

About Reima

Reima knows how to get kids out and about! Established in 1944, the Finnish brand offers premium active wear for children, tip-to-toe and all year round, designed for sustainability. This year, the around 7 million Reima garments produced enable kids all over the world to move and play freely, in all conditions – always safely and in comfort.

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