SOA SS 18 Finalists

PRIMUS – COOLER BACKPACK

PRIMUS

Cooler Backpack

CATEGORY: HARDWARE

PRIMARY INNOVATION FEATURES

An insulated backpack made for any adventure. With a perfect fitand easy use it will simplify your day and take care of your drinks and food.

INTENDED SPECIFIC END USE

An easy to carry insulated backpack to keep food and beverages cold for a whole day.

SPECIFIC FEATURES

The EVA foam keeps the inside of the backpack cold while providing padding for your back and makes it comfortable to wear. The roll-top opening makes it easy to close and open, a buckle (with a handy integrated bottle-opener) secures the content in the bag. Moreover is the inside lining made of waterproof PU-coated polyester, for keeping dry and which can be turned inside out for easy cleaning.

SUSTAINABILITY

Primus focus and philosophy is to produce only long lasting, durable products. They choose preferably materials which come from already recycled products and the products itself can be recycled. All materials in the product can be separated easy after their end of life and are therefore recyclable. The chosen materials have the lowest environmental impact possible.

AVAILABLE IN STORES

March 2018 • RRP: € 99.95

Primus Cooler Backpack