New SOG members

We are happy to welcome VJ and Pinewood as new members and Inuheat as Technology Brand Member.
We are now 66 outstanding Scandinavian outdoor brands joined together in the Scandinavian Outdoor Group.

VJ is an innovative brand, based in Finland, specialized in producing outdoor shoes with exceptional strong grip for special outdoor purposes. Orienteering is where they started almost three decades ago.


Pinewood is a Swedish outdoor brand which since 1996 is developing and supplying functional garments for active users within the market segments of hiking, dog sports, fishing and hunting.


Inuheat is a Swedish technology company within the textile industry which focuses on developing, manufacturing and supplying the market with close-to-the-body, wearable heating which can be simply integrated in garments and accessories and which is controlled by the user via an app.