Meet ISBJÖRN of Sweden at ISPO

On February 5-8th ISBJÖRN of Sweden will be found in hall A6 and booth 224 (A6:224) in the Scandinavian Village area at ISPO, Munich. 2015 is the year when ISBJÖRN of Sweden celebrates 10 years on the market.

– We are very pleased that the brand has been received so well, in Sweden as well as internationally. As part of our focus on new markets, we have hired a new Export Manager, Martin Eisele, says Maria Frykman Forsberg, CEO, ISBJÖRN of Sweden.

– Later this year we will celebrate the 10 years anniversary with our dear customers, partners and others who have been important to us along the way. When I and Camilla Schmidt started the company we were a bit taken by surprise when we received a large order from Sweden’s most exclusive outdoor store. We bought a second hand industrial sewing machine and sat and sewed the order on our own throughout the summer. Today we are represented in 13 different countries and has 250 exclusive distributors in Scandinavia, Europe, Japan, Russia and soon in China and South Korea.
ISBJÖRN nominated for the Scandinavian Outdoor Award ISBJÖRN of Sweden is nominated in the category Kids in the Scandinavian Outdoor Award with the MONSUNE Hardshell Jacket (FW15 / 16). Winners will be announced during the opening day of ISPO February 5.

The Monsune Hard Shell Jacket is the perfect choice for a variety of weather conditions and outdoor activities. Ideal for braving autumn rains or winter skiing, this all-weather jacket features a slim-fit design with a stylish look. The jacket is fitted with a adjustable detachable hood. An adjustable hem provides added protection against the cold and is complemented by a detachable interior snow cuff. Like all ISBJÖRN of Sweden products, the jacket’s water-resistant outer shell is 100% fluorocarbon-free. RRP: €189


Please read the Swedish press release here.

For more information, please contact:
Maria Frykman Forsberg, tel: +46 76 224 4890,
Magdalena Höglund, Highland PR, tel: +46 733 338840,

About ISBJÖRN of Sweden

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
Production of ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet.

Västra Finnbodavägen 2
131 30 Nacka