Light My Fire of Sweden will service the german market from 1st of March 2017 After 3 years of successful co-operation with Optamit GmbH on the germany market, Light My Fire of Sweden will take over distribution from 1st of March 2017.
This is a strategic decision where Light My Fire of Sweden wants to come closer to the stores and end consumers, to assure a deeper understanding of their needs and demands. It opens up for a more direct dialogue and the opportunity to customize our service.
”Germany is very important for us and after Scandinavia the largest market in Europe. It feels like a natural step to be closer to this market and continue our high engagement strategy, which was implemented in Sweden and Norway 2016”, says Calill Odqvist Jagusch, CEO Light My Fire of Sweden.
For more information contact:
Light My Fire of Sweden
Ulrika Karlsson, International Area FireSales Manager ulrika.karlsson@lightmyfire.com +46 766 39 5161
For german speaking person:
Sofia Wigerup, COO +46 766 36 47 20
About Light my fire
Since 1995, we’ve been driven by a simple idea – reconnecting people with nature. For us, it’s all about sharing moments, flavors and laughter under the bare sky. Our design is born from function, joy and care – crafted to make outdoor cooking delicious and memorable. From cityparks to backyard gatherings, beach days to mountain air, our products bring people together around food and fire. That’s where the magic happens. Around the fire. Under the bare sky!
Come join us!
Light My Fire Sweden AB
Mejselgatan 3
211 20 Malmö
040-660 16 60