ISBJÖRN of Sweden Launches Re.Explore – an exciting new circular concept in partnership with Ninyes Inc.
With ISBJÖRN Re.Explore, our durable, adventure-ready garments embark on a journey of extended reusability, allowing each piece to be cherished by multiple families. Every jacket, overall, and pair of pants in the collection is built to endure all-weather adventures, to be expanded in size and crafted to keep up with kids and young explorers as they discover the world around them.
When you sell or purchase Pre-Loved ISBJÖRN garments through Ninyes, you’re joining an inspiring circular community and supporting a sustainable economy. Together, we’re making a positive impact for our environment—and for the planet we all love.
“The level of circularity within the textile industry is still very low. For us as a brand, it is an extremely important component to establish in order to become fully circular in line with our climate goals for 2030. The key is to create a seamless customer journey, one that is profitable for all parties involved, along with a logistical process that minimizes environmental impact. It has proven to be no easy equation for the industry to solve,” says Maria Frykman Forsberg, CEO of ISBJÖRN of Sweden
Founded in 2005, ISBJÖRN of Sweden has been dedicated to crafting high-performance outdoor wear for children and young adventurers. With a commitment to sustainability and durability, ISBJÖRN creates garments that withstand the harshest weather conditions, allowing children to explore the world without limits. Each piece is designed with the planet in mind, blending functional, eco-conscious materials with innovative designs to support both children’s needs and environmental health.
Ninyes Inc., an innovative platform for circular fashion, brings together like-minded brands and conscious consumers to foster a community centered on reusability, sustainability, and shared resources. Through its platform, Ninyes enables brands and buyers to actively participate in a circular economy, extending the lifecycle of garments and reducing environmental impact.
About ISBJÖRN of Sweden
ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
Production of ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.
The brand is symbolised by the Polar Bear – the toughest animal on the planet.
Västra Finnbodavägen 2
131 30 Nacka
SWEDEN