ISBJÖRN launches new product category with Sun Protection garments at Outdoor

On the big outdoor fair in Friederichshafen in Germany, ISBJÖRN of Sweden launches a new product category in the form of a Sun Protection Collection. Long-awaited products that complement the ISBJÖRN range of functional clothing for children aged 0-14 years who are on the market in the spring of 2016. ISBJÖRN Sun Protection Collection is in Bluesign approved material which is unique in the market. Other news are an ultra thin jacket with shorts for juniors, suitable for running and cycling and an updated version of the popular Trapper Pant. ISBJÖRN is representing and can be found at Outdoor at booth A5: 305.

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Isbjörn på Outdoor i Tyskland Juli2016 - kopia

For spring and summer 2016 ISBJÖRN of Sweden launches a whole new series of sun and swimwear for baby, kids and junior. All garments with UPF50 + (Ultraviolet Protection Factor) and in Bluesign approved material. Moreover, in the best quality which among other things include that they are resistant to pilling, salty water, chlorine and sun. ISBJÖRN Sun clothes will be available from size 56-164 (0-14 years) with different sets for the respective categories baby, kids and junior. In the junior category, there will be shorts, sun top and skirt. For kids a sun sweater, leggings, skirt and jumpsuit and a baby jumpsuit, sun hat and sun cap with sun protection in the neck.

– The Sun Protection Collection is large, and the garments can be combined in many different ways, which we know will be appreciated, says Isbjörn of Sweden’s CEO Maria Frykman Forsberg. Moreover, it is unique with solar and swimwear in Bluesign approved material which we are very proud of. We work hard to have most of our collection in Bluesign which is an important part of our environmental work. It is the most comprehensive standard in the textile industry and who controls the entire production process, from manufacturing to finished product. Next year, the goal is to present the full 90 per cent of the polar bear garments are in the Blue Sign.

Sketches of a selection of products below. Pictures coming soon.

ISBJÖRN Sun Protection Collection

In a step to strengthen the segment for the junior segment, ISBJÖRN launches in spring 2016 an ultra thin jacket  combined with shorts with high breathability, perfect for running and cycling and other intense activities. High Activity Jacket with a front pocket and a pocket for belongings. Generous with reflectors adapted as road cycling. Soft taped seams. Four different colors: Licorice, Ice, Smoothie and Sunshine. High Activity Shorts with a cool cut, soft and slightly stretchy. Pockets and adjustable waist. Available in Petrol and Smoothie.

Picture of High Activity Jacket within shortly.

High activity _ISBJÖRN

In the spring 2016 ISBJÖRN launches an updated version of the blockbuster Trapper Pant which will be named Trapper Pant II. A palette of both bold and traditional colors, in combaination with a durable but very comfortable new material. Trapper Pant II will be available in the segment kids and junior in the colors SunPoppy, DarkNavy, Ice and Mole.


Light Weight Jacket och Pants is a superlight but still robust wind jacket, 100 seamsealed. The high breathability makes it perfect  for any outdoor activity during warmer period of the year that requires protection for wind- and/or rain. Packed, it fits into the sice of an orange. The jacket has a waterproof front zipper and a waterproof front pocket. Bluesign approved material. Bionic Finish Eco. Colours: SunPoppy and Navy Blue.

363_SunPoppy - kopia363_NavyBlue - kopia

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Welcome to contact us for further questions:
Magdalena Höglund, PR/Press
ISBJÖRN of Sweden/Highland PR, ph: +46 733 338840
Maria Frykman Forsberg, CEO, ISBJÖRN of Sweden, tel: +46 76-2244890

ISBJÖRN of Sweden was founded year 2005 and is a Swedish outdoor brand, offering the markets best technical garments for baby, kids and juniors between 0-14 years old. Always with an environmently approach. ISBJÖRN finns is represented in 13 markets in Scandinavia, Europe, Japan, Russia and soon also in China and South Korea.

Nordic KidsWear AB, Fenix väg 2, S-134 23 GUSTAVSBERG, SWEDEN
Phone: +46 8 570 319 18, Mail:, Web:

About ISBJÖRN of Sweden

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
Production of ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet.

Västra Finnbodavägen 2
131 30 Nacka