ICEBUG PRESENTS NEW LIFESTYLE RANGE: LOE – KIM – ELI

Outdoor enthusiasts aren’t always seeking extreme sports experiences. Whether it’s long forest walks or travels to unknown regions, the styles in ICEBUG’s ‘Lifestyle’ range make sure your feet are comfortable when you’re out and about. Alongside clean Scandinavian design and a high level of wearing comfort, it is first and foremost sustainable and durable materials that set these shoes apart. 

 

LOE – SUSTAINABLE MODEL PUPIL 

This stylish, ultra-comfortable leather sneaker is the perfect companion for all kinds of everyday activities. Thanks to the well-cushioned BUGforce midsole and a thick Ortholite Hybrid insole, the foot remains comfortable in the shoe even after hours of wear. The style unites various sustainable attributes and materials in a Scandinavian-design lifestyle shoe. This supple sneaker is traceable, but what does that really mean? All the nubuck leather used in the manufacturing process comes from Germany or Denmark, and meets the criteria for the Leather Working Group’s ‘gold standard’ (LWG). What’s more, it’s tanned using the resource-saving DriTan process, which uses significantly less water than conventional tanning processes. The cushioning in the sole partly comprises BloomFoam, a natural material extracted from parasitic algae, which would otherwise end up polluting the world’s seas. The RB9X outsole guarantees a reliable grip, including on wet asphalt or damp tiles.

Properties: Everyday wear with a mindful footprint.

 

Upper: DriTan oiled nubuck leather, gold-rated tanning (LWG).

Made from cow hides from Germany/Denmark.

 

Lining: Bluesign®, 100% recycled and solution-dyed PET polyester textile.

 

Insole: Ortholite Hybrid®, lined with bluesign®, 100% recycled and solution-dyed PET polyester.

 

Midsole: BUGforce EVA containing 20% BloomFoam.

 

Outsole: RB9X containing 15% recycled rubber.

 

Ideal for: Everyday wear, summer walks, urban explorations, city lifestyle, travel.
UVP: EUR 129

 

KIM – DESIGN MEETS FUNCTION

What happens when modern Scandinavian design meets high functionality? The result is a comfortable walking shoe like Kim, for which neither hot summer days nor heavy downpours hold any fears, thanks to its waterproof and breathable BUGdri membrane. The BUGforce midsole promises excellent cushioning and rebound properties, providing a soft impact and energy return. Combined with the elastic quick-lacing system, the extremely light and flexible upper offers an outstanding fit. The outsole made of RB9X rubber compound guarantees unparalleled grip on dry and wet surfaces alike.

Properties: Soft and smooth, waterproof and breathable – with BUGdri membrane
Upper: Knitted engineered mesh of bluesign®, 100% recycled and solution-dyed PET polyester yarn.
Lining: BUGdri membrane lined with bluesign®, 100% recycled and solution-dyed PET polyester textile.
Insole: Ortholite Hybrid® lined with bluesign®, 100% recycled and solution-dyed PET polyester.
Midsole: EVA containing 20% BloomFoam.
Outsole: Containing 15% recycled rubber.
Ideal for: Everyday wear, walks, urban explorations, city lifestyle, travel, office.
UVP: EUR 140

 

ELI – SUMMER LOOK WITH COMFORTABLE FIT

Comfortable, breathable, practical. This shoe delivers more than its clean look gives away at first glance. Eli combines the lightness of a sports sandal with the relaxed sportiness of an on-trend sneaker. The airy upper’s engineered mesh keeps the feet pleasantly cool, even in summer. The well-cushioned BUGforce midsole provides a soft impact and around 50% more energy return compared with standard EVA foam. Elastic cords replace the usual lacing, making the shoes easier to get on and off. Whether on a gentle Sunday stroll or a longer city walk, the RB9X outsole provides great grip, offering reliable traction even on wet asphalt or tiles.

Properties: Comfortable, breathable, sporty, on-trend, clean look.
Upper: Knitted engineered mesh of bluesign®, 100% recycled and solution-dyed PET polyester yarn.
Lining: Bluesign®, 100% recycled and solution-dyed PET polyester textile.
Insole: Ortholite Hybrid® lined with bluesign®, 100% recycled and solution-dyed PET polyester.
Midsole: BUGforce EVA containing 20% BloomFoam.
Outsole: RB9X containing 15% recycled rubber.
Ideal for: Everyday wear, summer walks, urban explorations, city lifestyle, travel.
UVP: EUR 109

 

About Icebug

Icebug is a Swedish shoe company that back in 2001 started to challenge the global footwear giants with new innovative traction technologies. The reason why Icebug started was the frustration of having to choose between slipping or saying no to outdoor activities because of the risk of slipping. Icebug traction technologies enable people to enjoy outdoor activities all year around, no matter the conditions.

Icebug (HQ)
Fabriksstråket 35
433 76 Jonsered