Founder of Addnature- Mathias Hedström new Chairman for ISBJÖRN of Sweden

One of the founders of Addnature, Mathias Hedström becomes new Chairman for ISBJÖRN of Sweden. He started January 2016 and will have a major influence in the company. In addition to a wealth of expertise in the sports and outdoor industry, Mathias has experience in building companies as an entrepreneur as well as a huge experience in e-commerce.

 – ISBJÖRN is a very exciting and interesting company producing great functional clothing for children. Children’s clothes need to have as great technical functionality as adults and this is exactly what ISBJÖRN has to offers. In my new role I look forward to contributing with my experience as an entrepreneur, and with this push the company to greater heights and profitability, says ISBJÖRN’s newly appointed chairman Mathias Hedström

– We are very proud and happy that Mathias accepted the assignment as chairman of the ISBJÖRN. We know that he has received many inquiries. We know Mathias well from earlier collaborations and know that his presence is going to mean a lot to us. He is an accomplished entrepreneur and come from companies with similar challenges. I clearly see that he will contribute to the further success and growth of our company, says Maria Frykman Forsberg, president of ISBJÖRN of Sweden.

Mathias Hedström:
Mathias Hedstrom remains a shareholder and sits on the board of Addnature’s mother company Internet Stores. He holds an engineering degree from Lund University and has worked as Corporate / Management consultant specializing in logistics at Accenture (formerly Andersen Consulting) before founding Addnature. In his spare time, Mathias climbs, skies, goes skating and spends time in the archipelago. Mathias come from Västervik in Småland. Mathias is married and has an 11-year-old son as well as a 9-year-old daughter.

Mathias Hedström_ISBJÖRN profil

Mathias Hedström replaces Mikael Sundstrom in the role as Chairman.

For more information please contact us:
Maria Frykman Forsberg, ceo, ISBJÖRN of Sweden,
ph: 076-2244890 / E-mail:
Magdalena Höglund, ISBJÖRN of Sweden/Highland PR,
ph: 0733 338840 / E-mail: 

ABOUT Isbjörn of Sweden
ISBJÖRN of Sweden is a Swedish outdoor and ski brand offering the best technical, functional clothing for children aged 0-14 years in the categories baby, kids and junior. The company’s vision is to provide durable and sustainable clothing in environmentally friendly materials which match the quality of the premium brands for adults. ISBJÖRN of Sweden was founded in 2005 and today has over 250 retailers all over the world.

About ISBJÖRN of Sweden

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
Production of ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet.

Västra Finnbodavägen 2
131 30 Nacka