Fjällräven’s core mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature.
With this in the back of its mind, Fjällräven designs clothing and equipment that make any venture into nature safer, warmer, dryer and more comfortable. And this season is no different.
Greenland
Fjällräven’s Greenland collection has always been about ensuring everyday adventures are just as important – and well taken care of – as once-in-a-lifetime exploits. The re-engineered collection launched this spring has now been optimised for winter with new items like the Greenland Stretch Trousers and updated classics such as the Greenland Winter Jacket and Parka.
Keb
The Keb Collection, launched almost two decades ago, has evolved considerably over the years. This season Fjällräven has utilised a new stretch fabric to create the Keb Touring Jacket and Trousers. These mark Fjällräven’s first soft-shell products under the Keb family. With these new additions, Keb has become more versatile than ever before.
Kånken
To round it all off, Fjällräven is launching Kånken Essentials, a collection of accessories for one of the world’s most popular backpacks. Personalisation is what Kånken is all about and with these new products, including a lunch box, pencil case and laptop case, Kånken is becoming even more unique.
This season, Fjällräven encourages you to explore further into snow, rain, cold and whatever else nature might have in store on winter outings. And it has the gear to take you there.
Download the full Press Kit here or visit our press room: www.press.fjallraven.com
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About Fjällräven
Back in 1950, Åke Nordin developed a backpack frame that planted the seed that would go on to become the Fjällräven company. Ever since its beginning in Örnsköldsvik, in 1960, Fjällräven has continued to produce innovative and functional products that are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.
Fjällräven International AB
89125 Örnsköldsvik
Sweden