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SOG Celebrates 20 years
2021-11-16
…with focus on the next 20! Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands. After 20 years on the successful path of strengthening ”Scandinavian Outdoor”, 67 premium…
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New Secretary General of Scandinavian Outdoor Group
2021-09-22
It’s time for a new management of Scandinavian Outdoor Group. After seven years of driving the development of this very successful group of Nordic outdoor brands, Sara Wänseth will leave her position as Secretary General. With new energy and plenty of experience from the outdoor industry, David Nordblad will replace her and further strengthen SOG to the next level.
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Wanted: Circular products
2021-07-15
How do we work with circular economy? How do we apply it to our products? To meet the demands of many members, SOG has launched a circular outdoor project together with the development company Peak 63.
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