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SOG Spring Networking Days, Stockholm

2025-01-23

9-10 April 2025 the SOG members will meet in Stockholm, for the SOG Spring Networking Days. We will listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

SOG Sustainability Day

2024-12-10

Welcome to join SOG Sustainability Day

THE WINNERS HAVE BEEN SELECTED!

2024-12-03

SCANDINAVIAN OUTDOOR AWARD A super warm parka from Lundhags is the Overall Winner of the Scandinavian Outdoor Award, while the Sustainability Award goes to Knowledge Cotton Apparel. After thorough outdoor testing and lively discussions in the Bavarian Forest, the international jury of outdoor journalists and gear experts has selected the winners of Scandinavian Outdoor Award…

ISBJÖRN of Sweden FW25 Collection

2024-12-03

Championing Adventure, Comfort, and Sustainability ISBJÖRN of Sweden, the leading brand in sustainable high-performance outdoor wear for children and teens, proudly announces the launch of its Fall/Winter 2025 (FW25) Collection. Designed to inspire exploration while safeguarding ourPlanet, the FW25 lineup introduces bold innovations and updates to beloved staples, all in an array of captivating new…

100% Biobased Textile Waterproofing from OrganoTex

2024-11-28

Organotex: Mimicking Nature’s Own Chemistry This year at ISPO Munich, December 3–5, visit the OrganoTex booth A1 608: Refined formula, certified as 100% biobased Meet the Development Engineer behind the unique waterproofing technology Launch of Garment Care Kit and Shoe Care Kit for outdoor and shoe industry This year at ISPO Munich, The Swedish greentech…

ISBJÖRN of Sweden launches a new circular concept

2024-11-15

ISBJÖRN of Sweden Launches Re.Explore – an exciting new circular concept in partnership with Ninyes Inc. With ISBJÖRN Re.Explore, our durable, adventure-ready garments embark on a journey of extended reusability, allowing each piece to be cherished by multiple families. Every jacket, overall, and pair of pants in the collection is built to endure all-weather adventures,…

MINI A TURE AUTUMN/WINTER 2025

2024-11-15

MINI A TURE PRESENTING AW25 NOMANDS OF THE NORTH The Danish B-Corp certified children’s brand MINI A TURE is dedicated to developing products as responsibly as possible, and for its Autumn/Winter 2025 collection, MINI A TURE presents the theme of “Nomads of the North.” Embracing the rugged beauty of Nordic landscapes and the resilience of…

Scandinavian Village at ISPO Munich 2024

2024-10-22

Welcome to Scandinavian Village at ISPO Munich 2024, 3-5 December! Join us in Hall A1, where premium Scandinavian outdoor brands are waiting to meet you!

Outdoor Academy of Scandinavia, Jämtland 2023

2023-10-25

We invited retailers to join us in the mountains of Jämtland, Sweden, to try out outdoor equipment in demanding outdoor conditions and to learn more about outdoor life in Scandinavia.

Hilleberg new models for 2024

2023-10-18

Hilleberg has two new tent models coming in the spring of 2024. In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the Yellow Label group. “The…

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SOG Spring Networking Days, Stockholm

2025-01-23

Read more »

SOG Sustainability Day

2024-12-10

Read more »

THE WINNERS HAVE BEEN SELECTED!

2024-12-03

Read more »

ISBJÖRN of Sweden FW25 Collection

2024-12-03

Read more »

100% Biobased Textile Waterproofing from OrganoTex

2024-11-28

Read more »

ISBJÖRN of Sweden launches a new circular concept

2024-11-15

Read more »

MINI A TURE AUTUMN/WINTER 2025

2024-11-15

Read more »

Scandinavian Village at ISPO Munich 2024

2024-10-22

Read more »

Outdoor Academy of Scandinavia, Jämtland 2023

2023-10-25

Read more »

Hilleberg new models for 2024

2023-10-18

Read more »