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Brynje – new SOG member

2026-03-13

Warm welcome to our new member Brynje! Today, Brynje continues to equip elite military units, rescue professionals, and world‑leading expeditions who demand uncompromising warmth, precision, and reliability. www.brynje.no

SOG Spring Networking Days 2026, Gothenburg

2025-12-18

15-16 April 2026 – SOG members will meet for SOG Spring Networking Days and 25-years celebration, just outside Gothenburg.

MINI A TURE News Autumn/Winter 2026

2025-11-28

For its Autumn/Winter 2026 collection, MINI A TURE presents the theme of “Land Lines.” Embracing the rugged beauty of Nordic landscapes and the resilience of its native cultures.

Light My Fire News

2025-11-28

News from Light My Fire 2026. Swedish Kåsa, Light My Fire Cook Book, Stainless Spork.

SCANDINAVIAN OUTDOOR GROUP APPOINTS NEW CHAIR AND REFOCUSES ON ITS CORE MISSION

2025-11-06

Scandinavian Outdoor Group (SOG) is sharpening its focus on its core mission – supporting Nordic outdoor brands in growth and export – and Juha Latvala, CEO of Pomar, takes on the role of Chair of the Board.

Scandinavian Village at ISPO Munich 2025

2025-10-27

Welcome to Scandinavian Village at ISPO Munich 2025, 30 Nov – 2 Dec! Join us in Hall A1, where premium Scandinavian outdoor brands are waiting to meet you!

SOG Fall Networking Days, Stockholm

2025-07-01

8-9 October 2025 the SOG members will meet in Stockholm, for the SOG Fall Networking Days. We will listen to external speakers from other businesses as well as SOG members sharing their “Inside SOG” knowledge.

Scandinavian Outdoor Award WINNERS

2025-06-18

Silkeborg, Denmark 18 June 2025 SCANDINAVIAN OUTDOOR AWARD 20 years of Scandinavian Outdoor Award, celebrating two decades filled with fantastic products and innovation from Scandinavian outdoor brands! The winners of spring/summer 26 have been selected! A birchwood frame and tough materials makes the overall winner the perfect blend of durability, low weight, and carrying comfort….

SOG CLIMATE COMMITMENT

2025-06-16

SCANDINAVIAN OUTDOOR BRANDS TAKE IMPORTANT STEPS TO REDUCE CLIMATE IMPACT The Scandinavian Outdoor Group (SOG) is strengthening its climate focus through the SOG Climate Commitment, encouraging member companies to publicly commit to climate impact reductions in line with the Paris Agreement. Several of the group’s leading outdoor brands have now made public commitments, confirming their…

Glerups – new SOG member

2025-05-15

Warm welcome to our new member Glerups! The journey began with the heartfelt dedication of Danish mother Nanny Glerup, who handcrafted her first pair of slippers using the natural wool from her own beloved Gotland sheep. The overwhelmingly positive reception from family and friends prompted the transformation of Nanny’s hobby into a small-scale production, initially…

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Brynje – new SOG member

2026-03-13

Read more »

SOG Spring Networking Days 2026, Gothenburg

2025-12-18

Read more »

MINI A TURE News Autumn/Winter 2026

2025-11-28

Read more »

Light My Fire News

2025-11-28

Read more »

SCANDINAVIAN OUTDOOR GROUP APPOINTS NEW CHAIR AND REFOCUSES ON ITS CORE MISSION

2025-11-06

Read more »

Scandinavian Village at ISPO Munich 2025

2025-10-27

Read more »

SOG Fall Networking Days, Stockholm

2025-07-01

Read more »

Scandinavian Outdoor Award WINNERS

2025-06-18

Read more »

SOG CLIMATE COMMITMENT

2025-06-16

Read more »

Glerups – new SOG member

2025-05-15

Read more »