Brands

Aclima has targeted quality, textile innovation and a passion for outdoor activities for more almost 90 years. The underwear specialist with its production still in Northern Europe, focuses on high quality merino wool products.

Aclima has won many awards for their innovative products based on old knowledge of how to dress in demanding conditions, since 1939.

Alfa is a major contributor to the proud Norwegian outdoor traditions and their innovative product developments have been challenging established standards for more than 80 years. Today, Alfa aims to offer you a better outdoor experience by providing high-end ski, trekking and hunting footwear for the quality conscious outdoor enthusiasts.

Bergans of Norway is a leading provider and developer of outdoor equipment and technical clothing. We have a wide range of clothing for expeditions, outdoor, hunting, mountaineering, skiing and lifestyle. We also manufacture tents, sleeping mats, sleeping bags, backpacks and Ally folding canoes. Founded in 1908, Bergans has been driven by dedicated and passionate outdoor enthusiasts and played a major role in Norwegian outdoor life for more than a century.

Devold of Norway provides high quality wool garments for outdoor lovers, explorers and professionals working in demanding environments. Established on the rough Norwegian West Coast in 1853, the company has spent over 160 years of research and development with one goal in mind: to provide you with unbeatable comfort, quality and protection.

Driven by innovation with a focus on quality, Devold continues to be a pioneer when it comes to developing the use of Merino wool. Today Devold offers a broad collection of baselayers, mid-layers and outer layers for year-round outdoor activity.

Dometic is a global market leader in branded solutions for mobile living, providing products for recreational vehicles, vans and boats – and now expanding into product categories solving the same needs but without installation into a vehicle. Dometic’s motivation is to create smart, reliable and sustainable products with outstanding design. They work with large Outdoor Retailers in US, Australia and EMEA. Their ambition is to guide the consumers to en effortless, comfortable and social Outdoor experience. Dometic sell their products in approx. 100 countries and are headquartered in Stockholm, Sweden.

Rooted in Denmark, ECCO is the only major shoe company in the world to own and operate every step of the shoemaking process. Unique to our industry, ECCO makes leather at own tanneries and produce shoes at own factories. ECCO Outdoor shoes are Made For The Elements. Every design is carefully considered to make sure you are ready for whatever you might encounter, whether you are out sightseeing, travelling, exploring or in the thick of nature.

FabPatch Vaatelaastari® is a highly rewarded Finnish innovation that leads in eco-friendly solutions for textile repairs, embodying a modern and authentic culture of repairing. Our groundbreaking product enables consumers and companies to significantly extend the life of their textile goods, reducing the need for new purchases and minimizing textile waste. The easy rub-on attachment method requires no heat and is suitable for any climate, making sustainable repair accessible to everyone. By choosing FabPatch, consumers not only save their textiles but also contribute to lesser emissions and biodiversity loss. With over 1.5 million patches sold, FabPatch represents a commitment to reducing carbon footprints and fostering a sustainable future through everyday eco-actions. The benefits for brand partners include customization options for both the patches, which can be made from the brand’s own fabrics, and the packaging, allowing alignment with the brand partner’s visual identity.

Long live FabPatch repair adventure.

Five Seasons was established in Gothenburg on the Swedish west coast in 1982. For over 30 years the company has been producing high quality and technical sportswear with focus on ski, outdoor and sailing. Being born and raised on the west coast, where sea meets land and summer meets winter, they know what is needed to stay warm and dry. Five always strive to offer sportswear with best value for money.

Back in 1950, Åke Nordin developed a backpack frame that planted the seed that would go on to become the Fjällräven company. Ever since its beginning in Örnsköldsvik, in 1960, Fjällräven has continued to produce innovative and functional products that are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From Haglöfs’ Swedish heritage, with a commitment to sustainability and innovation, Haglöfs continues to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding.

Halti is a Nordic outdoor company from Finland. They create premium outdoor, ski, multisport and lifestyle apparel and hardware with unmatched function, intelligence and nature inspired design – to help you to find your own peak moment in the nature. Halti is for curious, active and demanding outdoor enthusiasts who value high functionality, best technical materials, perfect fit and beautiful minimalist Nordic design. Over the past 40 years their gear have been used in some of the most starkly, beautiful and unforgiving places on Earth. They have equipped expeditions to all of “The three Poles” – The North Pole, The South Pole and Mount Everest. Halti are continuing this heritage by inspiring all people to experience nature at its best.

In 1970, Helsport launched the world’s first tunnel tent, just one example of the innovative products from this family owned company. The brand focus is on high quality and lightweight mountaineering products. Helsport was started in 1951, in Trondheim, Norway and has since equipped hundreds of expeditions all over the world.

Hands come first at Hestra. For 80 years, they have been developing gloves that provide warmth, protection and fingertip sensitivity in the most varied conditions. Today, their range comprises more than 400 styles. It may sound a lot, but people and hands are different. That’s why different gloves are needed.  Everything that Hestra do today has grown out of the timber forests of the uplands in the Swedish province of Småland. That is where Martin Magnusson and his family settled and where he began making gloves in 1936.

Today, Hestra has a presence in over 25 countries and, although they now have three factories and manufacture gloves for sports, fashion and professional uses, nothing has really changed.
The focus remains on hands and gloves. And Hestra is still their home.

For 50 years, Hilleberg the Tentmaker has specialized in doing one thing – building the highest quality tents and shelters available. Conceived and developed in northern Sweden, Hilleberg tents offer the ideal balance of low weight, extraordinary strength, and remarkable comfort.

Houdini’s mission is what they call “core comfort for body and soul”. This means no compromises when it comes to performance, sustainability and style. A majority of Houdini’s products has been transformed from the conventional linear to the circular product lifecycle and can be recycled through a closed-loop recycling system.

Houdini delivers products from underwear to shell layers with the ultimate vision of enabling a “maximum experiences, zero impact” lifestyle.

Hultafors is known for producing world class hand tools since 1883. At the forge at Hults Bruk in the Swedish Östergötland, Hultafors make outdoor axes for all purposes with a forging tradition that goes all the way back to 1697. Today, just like when it first started, the work is characterized by proud craftsmanship. Take care of your Hultafors axe and it will be a faithful companion for a lifetime. A statement that fits well with Hultafors brand promise; “To rely on”.

Icebug is a Swedish shoe company that back in 2001 started to challenge the global footwear giants with new innovative traction technologies. The reason why Icebug started was the frustration of having to choose between slipping or saying no to outdoor activities because of the risk of slipping. Icebug traction technologies enable people to enjoy outdoor activities all year around, no matter the conditions.

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
Production of ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet.

The family company of Ivanhoe was founded in 1946 in Gällstad, a district known as Sweden’s knitting centre, where tradition and pioneering spirits still live on. Several generations experience and competence enable Ivanhoe to continuously develop both base and functional garments. The material is usually different types of wool such as merino, lambswool and boiled wool, this can always be found in the collections. They also incorporate new blends, treatments, knitting and weaving techniques.

KnowledgeCotton Apparel, rooted in a mission of People, Planet, Future, has been a pioneering force since 1969. Their dedication to minimal footprints and significant change aims to revolutionize the industry from within. Specializing in everyday and outdoor clothing, they design with a deep respect for nature, inspiring others to embark on their own adventures. Each piece is crafted with innovative techniques and natural materials, ensuring both performance and environmental stewardship. By embracing the spirit of exploration, the brand continues to blaze trails towards a brighter future, empowering individuals to connect with the great outdoors responsibly.

Kuomiokoski Oy is the manufacturer of the original Kuoma boot, the kids’ #1 winter footwear in Finland. Founded in 1928, the Kuoma team have gathered the expertise that gives them a unique insight into their customer’s needs. A colourful collection of shoes and kid’s outwear are designed to fit the harsh weather conditions of the Nordic climate, and combine our expertise with practicality, warmth and quality. With the manufacturing site in Finland, Kuoma has always followed its own path by offering unique solutions by innovative technology, since 1928.

For many years, Kupilka outdoor products have received genuine popularity among hikers, hunters, campers, bushcraft teachers, courtyard cooks and other friends of nature, with recyclable and natural properties. Kupilka products are made from the company’s own biomaterial and the production process is carbon neutral. The product range includes cups, plates, bowls, eating utensils as well as knives and firesteels. All Kupilka products are manufactured in Finland using EKOenergy.

Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals – Light My Fire’s innovative products have been taken to heart by both backyard adventurers and backwoods survivalists all across the world.

Lundhags makes boots fit for kings – literally. The company is a Royal Warrant Holder to the Swedish royal family. Since 1932, the shoemaker in Järpen, Sweden, has made comfortable and durable boots for all kinds of outdoor pursuits. Today, Lundhags also sells clothing, backpacks and other outdoor equipment developed in the same tradition.

MINI A TURE feel strongly responsible towards future generations. Our children are the future guardians of the Earth, and it is our job to inspire them to take care of it. In order to learn to love nature and naturally feel the need to take care of it, MINI A TURE believes that it is necessary to feel at home in nature and feel its presence and magic. MINI A TURE creates technical outerwear, and continuously work to design clothes that are as comfortable, soft, dry and pleasant as possible.

Say Morakniv to a Swede, and you can be sure that person has a childhood memory of fishing or making bark boats. The high quality knives have been manufactured in Mora, Sweden since 1891. Today, the skills of the local craftsmen are embodied in the family-owned factory, where high quality steel is turned into knives used and appreciated by outdoor lovers across the world.

Story of MUURIKKA begins in the 1976 when the Muurikka Griddle Pan was innovated. These thin hot-rolled Finnish steel pans enable you to prepare any kind of food outdoors, not to mention thin and crispy Muurikka Pancakes, which are the most famous and most beloved Muurikka foods in Finland !

Today Muurikka provides durable products designed for outdoor cooking -all from tiny stainless steel campfire kettles to big Tundra Grills -outdoor fireplaces, made of Finnish steel since 1983.

Muurikka invites people to gather together for cooking healthy, versatile food outdoor, and to enjoy unforgettable moments with friends and with Muurikka.

Non-stop dogwear is a Norwegian company that make equipment for active dogs and their owners. Since the start in 2009, the products have been developed, tested and used by some of the world’s best athletes within sports like dog mushing, canicross, skijoring and agility.
The purpose is to inspire dogs and owners around the world to be active together. The company is run by a young, international team based in Brøttum, Norway, with passion for what they are doing. Today Non-Stop Dogewear gear is being used by dogs and owners around the world!

Nordisk is a Danish company with a heritage dating back to 1901. While initially producing down products, for the last 40 years the main focus has been on tents, sleeping bags, mats and accessories – split into two directions, one being a high-performance range of extreme lightweight products for ambitious outdoor activities, the other being a heritage range built for luxurious outdoor adventures, glamping style.

Norrøna is for everyone who loves sustainable, high quality, functional gear with a playful design. Our mission is to make great products our way for people with an active lifestyle through our design philosophy: Loaded Minimalism™. Inspired by the rugged Norwegian wilderness and driven by our passion for nature, we push the boundaries of product design with functional solutions to equip you with high-end, protective gear for your outdoor adventures.

Pinewood is a leading manufacturer of leisure products that combine high quality, great function, good fit and excellent design. Pinewood supplies hunting clothes, fishingwear and outdoor clothing for as well adults as children with minimal environmental impact. The clothes allow you to enjoy uninterrupted leisure activities regardless of the weather. The company is family owned and founded in 1996.

Polyver Sweden was born from a desire to encourage everyone to enjoy outdoors without having to worry about getting cold feet. For the past 15 years Polyver has protected people from nature’s chill, making them feel safe and comfortable in even the most extreme conditions. Today, Polyver is very proud to be one of the last outdoor brands to manufacture their PU boots in Sweden, focusing on high quality winter boots offering excellent comfort, lightness, insulation and durability.

POMAR | SHOEMAKERS IN THE THIRD GENERATION

Dedicated to producing sustainable, authentic, high-quality footwear, which combines comfort, usability and Nordic design.

A Finnish footwear brand with a passion for shoemaking, we empower people to enjoy life on the move whilst our footwear help embody a Nordic outdoor lifestyle.

In 1892 F.W Lindqvist, from Stockholm, created the world’s first soot-free kerosene stove that made life simpler for adventurers. Since then, Primus products have made countless expeditions possible. Passion, for the outdoors and the technical expertise is the secret behind every one of Primus innovations and what ensure that the products become reliable and life-long companions.

Drytech are based in Tromso, up above the Arctic Circle in Norway. The REAL Turmat meals (also known as REAL Expediton Meals) are made mostly from fresh natural Norwegian ingredients and carefully freeze dried. Drytech have developed their own freeze drying process, which is designed to keep as much of the natural taste, aroma, appearance and nutrition of the meal as possible.

Reima knows how to get kids out and about! Established in 1944, the Finnish brand offers premium active wear for children, tip-to-toe and all year round, designed for sustainability. This year, the around 7 million Reima garments produced enable kids all over the world to move and play freely, in all conditions – always safely and in comfort.

Based in one of the last true wilderness areas in Northern Europe, Nurmes – Sasta has over 50 years of heritage in providing the highest quality outdoor apparel for some of the most demanding wilderness conditions. Dark and dense forests, fells and dark blue lakes open practically from the doorsteps of their head office, providing the ultimate testing laboratory for our products.

Sasta is guided by the old Finnish Philosophy of respecting nature, which takes many notions. It directs their sustainable thinking in design and production, while it also underlines the old wisdom of Finnish outdoorsmen – equipping yourself properly when heading out in to the wilderness.

Seger has been in the forefront of knitting since 1947. We create functional, high-tech knitted garments for better outdoor experiences. During our long history, we’ve become known for quality and durability in every detail. A combination of history and innovation leads us into the future with sustainable, high-perfomance knitwear.

SILVA has developed and sold sports and outdoor accessories since 1933. The hero products, compasses and headlamps, are characterized by a high level of functionality and innovative design. All products are designed and tested in Sweden to withstand the tough Nordic climate and terrain. SILVA develop accessories for activities such as running, skiing, biking and hiking.

Finnsvala Oy stays true to its roots when it comes to the underlayers, midlayers and other accessories that carry the Svala of Finland brand. The company’s work is grounded in Finnish history, doing things the right way and without cutting corners. Every single Finnsvala product is hand-made. Its factory is in the municipality of Kärsämäki in North Ostrobothnia, Finland. The design philosophy is Finnish to the core, with the emphasis firmly on usability and functionality. Svala products are designed to cope with the toughest of conditions, just like all the best Finnish achievements.

The Swedish Outdoor Brand – Since 1951. Tenson has returned to its outdoors and adventurous roots and is on a mission: To design, develop and market functional and stylist outdoor apparel for all-weather conditions. Versatility, reliability and function are cornerstones of its product design and development. Follow the story at Tenson Journeys.

When choosing your outdoor equipment, it’s often a matter of protecting yourself from the elements. With innovative and technically advanced Nordic tipis, Tentipi takes you further and lets you embrace the elements. Summer or winter, desert heat or polar cold – with a lot of space, a fire in the middle and unsurpassed ventilation properties, Tentipi offers a truly comfortable outdoor life pursuit – a home from home.

Thule is the world leader within sports and utility transportation offering accessories for active families, outdoor enthusiasts and professionals who want to transport their gear safely, easily and in style. The product portfolio comprises rooftop boxes, roof rails, bike carriers, kayak carriers, ski carriers, trailers and much more. The company is headquartered in Malmö, Sweden.

The Trangia stove can be called a Swedish classic. Over 50 years have passed since the first storm kitchen was produced. It has been refined and developed into more products, but the original, ingenious design is still the foundation of today‘s models. The company was founded in 1925, in the town of Trångsviken, with the Jämtland wilderness as the perfect testing environment.

Tretorn has what all brands want: a history, a legacy and a story. From the rough weather that got the company started in 1891, to the continued improvement and innovation that keeps them going. This year, Tretorn celebrates their living heritage, their first 125 years – and evolution for many more years to come.

The Ulvang collection has been developed in close collaboration with Vegard Ulvang. Collaboration began in 1995 with the wool sock Ulvang Spesial, and the collection quickly expanded into a full range of socks and body wear. A range of mid-layer clothing and hats have also been developed.

Vegard Ulvang has gained considerable experience on his expeditions and trips, particularly when it comes to dressing optimally for fluctuating and extreme weather conditions.

USWE is an outdoor & sports brand that is specialized in action backpacks for athletes and weekend warriors. They’re known for its patented No Dancing Monkey™ 4-point harness technology that makes their packs 100% bounce free in action whether you bike, run, hike or ski. The product portfolio comprises hydration packs, daypacks, protector packs and lifestyle packs plus a wide range of accessories that makes it possible to build your own pack for individual fit. The company is based in southern Sweden and distributes its products in more than 60 countries.

Viking Footwear makes shoes of the highest quality for outdoor people all over the world. The first pair of Viking’s shoes was made in 1920. With 100 years of experience, Viking provides the market with durable and comfortable shoes for the whole family. The company sells more than two million pairs of shoes each year and is one of the biggest suppliers of GORE-TEX® footwear in Europe. For 100 years, Viking Footwear have worked passionately to make shoes that battle both weather and terrain.  

Walkstool is the only three-legged stool in the world with telescopic legs, patents and trademark protections. It is light, compact and offers superior sitting comfort. Walkstool comes in six different models, all made in Sweden by Scandinavian Touch. All offer two sitting positions – high and low – with the strongest model able to support over 400 kilograms.

Wildo are driven by the belief that all people are entitled to more nature. Deep forests, high mountains and open waters. Simply more outdoors.Proven under Swedish conditions for decades, Wildo’s campware is made to be trusted. Anywhere and everywhere. All of the products are made with carefully selected and BPA-free materials. Wildo – functional, durable and lightweight.

Woolpower is a living proof that a clothing company can provide reasonable salaries, safe employment and a working environment that people enjoy. Ever since their factory opened in Östersund, in 1969, all the garments have been sewn there. They manufacture thermal undergarments in mulesing free merino wool.

Zlideon is a globally patented product that enables customers to save lives on their broken zippers. With a patented clip-on solution, the old zipper is easy to replace, and the life of the damaged jacket, bag or shoes is extended. Zlideon is made of surface-treated zinc and is very durable, as well as manufactured in Sweden.