Welcome to SOG Fall Networking Days in October!
Where:
Day 1: Stockholms Roddförenings Båthus, Lidovägen 22
Cancellation terms: Registrations cancelled before 12 October will receive 50% refund
This event is open to everyone employed by a company that is either a member or a partner of Scandinavian Outdoor Group.
THE FIRST SPEAKERS
CHRISTIANE DOLVA TÖRNBERG
H&M Foundation
FROM MOUNTAIN PEAKS TO FASHION RENEWAL
– Reflections from the frontlines of sustainability
What does the future hold for sustainability in the outdoor and textile industry? Drawing on her background in the outdoor industry and now as a driving force for innovation in the fashion and textile industry, Christiane Dolva Törnberg shares reflections based on her experiences.
Expect a conversation filled with personal insights and lessons learned, concrete examples, reflections on challenges and opportunities in today’s sustainability efforts and an open dialogue on how we can accelerate the industry’s climate action.
BUSINESS IN ASIA
NORDISK’S EXPANSION IN ASIA
Erik Møller, Nordisk
Erik Møller, Founder, Owner and CEO of Nordisk, will share the company’s strategy for expanding into the Asian outdoor market. With a long and successful history, Nordisk has already established a strong presence through its brand stores in South Korea, and is now taking the next step by entering China with its own Nordisk brand stores.
STRATEGIES FOR SUCESS IN ASIAN MARKETS
Joakim Abeleen, Linda Bradley, Business Sweden
With their extensive knowledge of Asian markets, Business Sweden will provide valuable insights into the opportunities and challenges that companies face when expanding in the region. Drawing on their experience in supporting Swedish businesses abroad, they will highlight key trends, success factors, and practical strategies for entering and growing in Asia.
KIM SCHOLZE
Sympatex & Spuzziness Podcast
CONNECTING THE DOTS
– Between courage, limits and the real tomorrow
Join Sympatex CSMO Kim Scholze for a candid look at leading in complex times. She shows how to read limits as signals—not weaknesses—make respect visible in daily behavior, and redesign systems so people and performance can thrive. Through a personal moment and a clear team metaphor from ski touring, Kim offers practical reflection prompts and guides the audience toward one concrete commitment in their own sphere of influence—human, applicable, and ready to use the moment you leave the room.
With deep roots in the sports and outdoor industry, Kim brings a wealth of experience and insight to the stage. As a long-time partner and key contact for ISPO Munich, Kim has helped shape dialogue and connections across the global outdoor community. Today, she continues to explore the industry’s challenges and opportunities as the host of the podcast Spuzziness, where she engages with thought leaders and innovators from across the field.
FREDRIK EKSTRÖM
Above The Clouds
TURNING CONSUMER TRENDS INTO BUSINESS VALUE
Fredrik Ekström will share insights from the NXT Outdoor Consumer Report Germany, grounded in robust consumer research and built on the long-term Future Series platform from Above The Clouds. With comparisons to the Nordic market, he will highlight what shapes the German outdoor consumer, where values, trends and contradictions collide, and how brands can turn these insights into trust, preference, and growth.
Fredrik Ekström is a brand strategist and founder of Above The Clouds, specializing in consumer insights and brand communication for progressive outdoor and lifestyle brands. He leads The Future Series, a research platform behind reports such as The NXT Outdoor Consumer and The NXT Sustainable Consumer.
CHRISTIAN SCHNEIDERMEIER
EOG Director
Christian Schneidermeier, Director of the European Outdoor Group (EOG), will once again be joining our meeting. He will give a talk on the future of EOG and share his insights on the organisation’s way forward. Christian will be present throughout the entire meeting, contributing his valuable knowledge and perspectives.