Swedish premium brand Light My Fire is excited to announce that their team will be settling into LMF’s new digs in Den- ver as of January 1, 2019. Why have they crossed the Atlantic? “Sales are taking off in North America,” explains Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. “An office in Denver will allow us to be closer to and facilitate more interaction and communication with our customers there.”
The LMF US team is coming in strong and includes Michael Holz as Director of Business Development US –
former Olympic swimmer and holding a long track record from the industry – and Heléne Nilsson as Brand and Event Manager US, a long-time brand ambassador coming over from Swedish HQ to Denver for 12 months.
While LMF will be keeping its factory in Sweden where it will continue to push the limits of product innovation and sustainabili- ty, it will now also have a local warehouse in Denver where shipping will become available from March 1, 2019.
LMF is a member of the Scandinavian Outdoor Group, which shares the goal of establishing itself in the US and of achieving great things through collaborations and by promoting Scandinavian qualities.
For more information, contact:
Light My Fire of Sweden
Heléne Nilsson, Brand and Event Manager US helene.nilsson@lightmyfire.com
Phone: +46 766 36 47 21 press@lightmyfire.com
About Light My Fire:
Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals – the products have been taken to heart all over the world by
both the backyard and the backwoods survivalist.
About Light my fire
Since 1995, we’ve been driven by a simple idea – reconnecting people with nature. For us, it’s all about sharing moments, flavors and laughter under the bare sky. Our design is born from function, joy and care – crafted to make outdoor cooking delicious and memorable. From cityparks to backyard gatherings, beach days to mountain air, our products bring people together around food and fire. That’s where the magic happens. Around the fire. Under the bare sky!
Come join us!
Light My Fire Sweden AB
Mejselgatan 3
211 20 Malmö
040-660 16 60