Light My Fire is going back to its roots to clarify why the company ticks, how it works and what it actually delivers. The addition of a “of Sweden” to the logo is a subtle yet important sign of what to expect from the future.
The new Light My Fire of Sweden name defines and expresses the strong core that the company has had from the very start. “We’re approaching our 20th jubilee, conquering more and more markets. It is simply time to manifest that our strategy is based on our Swedish and Viking heritage – innovation, quality and superior design combined with powerful PR and surprise attacks.
“Of Sweden” may seem like a small addition, but it’s our way to pay homage to our love of the outdoors, design that conquers the world and a no-nonsense way of doing business”, says Light My Fire CEO, Calill Odqvist-Jagusch.
About Light my fire
Since 1995, we’ve been driven by a simple idea – reconnecting people with nature. For us, it’s all about sharing moments, flavors and laughter under the bare sky. Our design is born from function, joy and care – crafted to make outdoor cooking delicious and memorable. From cityparks to backyard gatherings, beach days to mountain air, our products bring people together around food and fire. That’s where the magic happens. Around the fire. Under the bare sky!
Come join us!
Light My Fire Sweden AB
Mejselgatan 3
211 20 Malmö
040-660 16 60